Write a blog post

Before your first article, set up your Brand Profile. It takes a few minutes and makes every article fit your company.

#1. Describe the article

On Home, type your topic in the writing box. One line is enough, for example How to fact-check an AI-written blog post before publishing. You can also add details: the reader, points to cover, a target length, or a full outline.

Above the box:

• Promote my brand: on, your products and value are presented where they fit; off, the article stays neutral.
• Select ICP: pick the buyer the article is for. See Create an Ideal Customer Profile.

Below the box:

• Language: the language the article is written in.
• The settings icon next to it opens Content Generation Settings: region, search area, Knowledge Base, images and more.

#2. Start writing

Click Start Writing. The agents analyze your topic, research sources, plan an outline, write, check the draft and prepare the SEO metadata. Each step appears as a card. See What happens while an article is written.

Most articles take about 10 to 15 minutes. You can leave the page while it runs; the article keeps going, and you can reopen it from History in the sidebar.

#3. Answer questions if asked

For some topics the writer asks a few questions first, for example about the reader or the angle. Answer them and click Submit All Answers, or click Skip to let it decide.

#4. Open the draft

When Your draft is ready! appears, the article opens on the right with its Content Quality Score.

Click Go to Edit/Publish to review it in the editor, make changes and publish. See Edit an article.

#Other ways to start

• From a topic in Topic Finder or Discovery
• From an outline you made in Outline Generator