Key concepts
Credits, Brand Profile, ICPs, Knowledge Base and the other terms you'll see, in one page.
Getting started 3 min readUpdated 2026-10-21
The words QuickCreator uses, what each one does, and when you need it.
Your brand
| Term | What it is | When you need it |
|---|---|---|
| Brand Profile | What you sell, why it matters and who it's for, read from your website. Every article is written with it in mind. | Before your first article. |
| Ideal Customer Profile (ICP) | One type of buyer: their goals, pain points, objections and preferences. You pick one with Select ICP when you write. | When you write for different audiences. |
| Knowledge Base | Your documents and web pages. Articles use them for product facts. | When articles need details that aren't on your homepage. |
| Promote my brand | A switch above the writing box. On: your products are presented where they fit. Off: the article stays neutral. | Every article. |
Ideas and planning
| Term | What it is | When you need it |
|---|---|---|
| Discovery | A daily feed of industry news, trends and competitor moves, turned into topic ideas. | To keep up with your field. |
| Topic Finder | Turns one keyword into a set of topics across the funnel, each with a short brief. | To plan a series of articles. |
| Outline Generator | Researches a topic and builds an outline you can edit before anything is written. | When you want to agree on the structure first. |
Writing and quality
| Term | What it is | When you need it |
|---|---|---|
| Content Generation Settings | Defaults for region, search area, Knowledge Base, images and blocked domains. | When your market or sources differ from the defaults. |
| Quality Analysis | A page-quality rating modeled on Google's Search Quality Rater Guidelines, with notes on what holds it back. | When you review a draft. |
| Page Assets | Every link in an article, where you can edit or remove them. | Before you publish. |
Publishing and conversion
| Term | What it is | When you need it |
|---|---|---|
| Blog site | A blog QuickCreator hosts for you, on a free address or your own domain. | If you don't have a blog yet. |
| WordPress and HTTP Request | Publish to your own WordPress site, or send articles to any system through an HTTPS endpoint. | If you already have a website. |
| Conversion widget | A call to action, form, quiz or popup you add to articles to turn readers into leads. | When articles should bring in leads. |
Credits
Writing uses credits from your plan. Plans and credits has the full list.
| Action | Credits |
|---|---|
| Write one article | 300 |
| Generate one image | 10 |
| Run Quality Analysis once | 20 |
| Use AI revision suggestions once | 20 |
To see your balance, click your name at the bottom of the sidebar.
Related articles
- Your first article, step by stepFrom sign-up to a published article in about 20 minutes, and what you can leave for later.
- Plans and creditsWhat the free trial includes, how credits work, and what each plan adds.
- Set up your Brand ProfileLet QuickCreator read your website and build the profile every article is written from, then check and edit it.