Key concepts

Credits, Brand Profile, ICPs, Knowledge Base and the other terms you'll see, in one page.

Getting started 3 min readUpdated 2026-10-21

The words QuickCreator uses, what each one does, and when you need it.

Your brand

Term What it is When you need it
Brand Profile What you sell, why it matters and who it's for, read from your website. Every article is written with it in mind. Before your first article.
Ideal Customer Profile (ICP) One type of buyer: their goals, pain points, objections and preferences. You pick one with Select ICP when you write. When you write for different audiences.
Knowledge Base Your documents and web pages. Articles use them for product facts. When articles need details that aren't on your homepage.
Promote my brand A switch above the writing box. On: your products are presented where they fit. Off: the article stays neutral. Every article.

Ideas and planning

Term What it is When you need it
Discovery A daily feed of industry news, trends and competitor moves, turned into topic ideas. To keep up with your field.
Topic Finder Turns one keyword into a set of topics across the funnel, each with a short brief. To plan a series of articles.
Outline Generator Researches a topic and builds an outline you can edit before anything is written. When you want to agree on the structure first.

Writing and quality

Term What it is When you need it
Content Generation Settings Defaults for region, search area, Knowledge Base, images and blocked domains. When your market or sources differ from the defaults.
Quality Analysis A page-quality rating modeled on Google's Search Quality Rater Guidelines, with notes on what holds it back. When you review a draft.
Page Assets Every link in an article, where you can edit or remove them. Before you publish.

Publishing and conversion

Term What it is When you need it
Blog site A blog QuickCreator hosts for you, on a free address or your own domain. If you don't have a blog yet.
WordPress and HTTP Request Publish to your own WordPress site, or send articles to any system through an HTTPS endpoint. If you already have a website.
Conversion widget A call to action, form, quiz or popup you add to articles to turn readers into leads. When articles should bring in leads.

Credits

Writing uses credits from your plan. Plans and credits has the full list.

Action Credits
Write one article 300
Generate one image 10
Run Quality Analysis once 20
Use AI revision suggestions once 20

To see your balance, click your name at the bottom of the sidebar.

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