Topic Finder results are too broad or empty

Topic Finder works best with a keyword that names a product, a problem or a buyer. A single broad word, such as marketing or software, gives questions that are too general to write about.

#Make the keyword specific

Too broad	Better
compressed air	compressed air quality for pharmaceutical plants
AI writing	fact-checking AI-written blog posts
CRM	CRM for small manufacturing companies

Add one of these to a broad word:

• Who it is for: for dental clinics, for small manufacturers
• What problem: cost, compliance, how to choose
• Where: a country or region, when rules or prices differ

#Pick the right ICP

Select the ICP closest to the reader. Topic Finder aims its questions at that buyer. See Create an Ideal Customer Profile.

#Still nothing useful

Try a related keyword, or start from Discovery, which suggests topics from what's happening in your industry.