CONTENTS

    10 U.S. Fintech Media Outlets and Reporter Beats (+ Pitch Angles) [2025]

    avatar
    Tony Yan
    ·October 6, 2025
    ·6 min read
    Cover
    Image Source: statics.mylandingpages.co

    If you’re a fintech founder or comms lead, getting coverage isn’t about blasting a list—it’s about matching your story to the right beat, at the right outlet, with the right proof. This curated list gives you 10 U.S.-relevant publications, current reporter beats, and practical pitch angles for 2025. We’ve included authoritative, inline links where possible (author pages, channel pages, or 2024–2025 articles) and flagged paywalls and verification notes.

    Quick methodology notes

    • We prioritized U.S.-relevant outlets with consistent fintech coverage across 2024–2025.
    • Each item highlights 2–4 reporters and how to shape angles that actually resonate.
    • Beats and mastheads change—verify reporter roles and recent bylines before pitching.

    1) American Banker (Best for: banking tech, payments, bank–fintech partnerships)

    • Snapshot: A leading U.S. trade publication covering banks, payments, regulation, and fintech with a deep bench of specialist reporters.
    • Key reporters & beats
      • Joey Pizzolato — payments coverage; see the author profile in the publication’s directory via the dedicated page on American Banker’s site, which aggregates his recent work: Joey Pizzolato author page.
      • Melinda Huspen — technology and neobanks/AI/stablecoins among other fintech topics: Melinda Huspen author page.
      • Penny Crosman — executive editor, technology; frequent bylines on bank tech/AI and podcasts in 2024–2025: Penny Crosman author page.
    • What lands: Bank outcomes with numbers (fraud false-positive reduction, dispute rates, auth/approval uplifts), regulator-aware narratives, and verifiable modernization wins.
    • Pitch ideas
      • Core migration case study with latency and incident-reduction metrics, plus a third-party audit snapshot.
      • Fraud/risk model impact at a U.S. bank with baseline vs. post-implementation data; include the CRO for interview.
      • Cross-border settlement improvements using ISO 20022 or real-time rails, with measurable cycle-time cuts.
    • Evidence/context: Explore the outlet’s dedicated section for continuously updated fintech coverage via the American Banker fintech channel. Note: Some content requires registration.

    2) TechCrunch (Best for: startup funding, M&A, fintech infra launches)

    • Snapshot: Startup/VC news with a strong fintech stream. Expect interest in scoops, metrics, and why-now narratives.
    • Key reporters & beats
    • What lands: ARR growth, CAC payback, NRR, cohort data, investor syndicates, material M&A, customer logos—ideally with exclusivity/embargo.
    • Pitch ideas
      • Exclusive new category in B2B payments infra with ≥$5M ARR, 2–3 recognizable customers, and unit economics.
      • Round/M&A with a clear why-now (macro or regulatory tailwind), plus board-level context and benchmarks.

    3) CoinDesk (Best for: crypto-fintech policy, stablecoins, protocols, compliance)

    • Snapshot: U.S.-centric policy and tech coverage with rigorous reporting and analysis.
    • Key reporters & beats
    • What lands: Concrete policy ramifications, bill text analysis, enforcement patterns; protocol upgrades with formal audits, GitHub activity, and real usage.
    • Pitch ideas
      • Stablecoin issuance and compliance frameworks with on-chain transparency metrics; include counsel commentary.
      • Protocol feature upgrades (e.g., restaking/LRTs) with audits and user growth; pair with independent security researchers.

    4) Axios (Best for: deal flow snapshots and newsletter reach)

    • Snapshot: Smart Brevity newsletters with strong investor readership. Pro Rata (Axios Pro) intersects with late-stage fintech, IPOs, and M&A.
    • Key reporters & beats
    • What lands: Crisp bullets on material rounds, M&A, IPO prep, or regulatory changes shaping deal calculus; exclusives earn priority.
    • Pitch ideas
      • Exclusive fundraising with profitability milestones and banker mandates; include investor quotes and timeline.
      • Notable M&A with synergy math and customer impacts in a short, high-signal format.
    • Note: Axios Pro links may be paywalled. Keep your pitch tight and self-contained.

    5) The Wall Street Journal (Best for: deep banking/fintech narratives and analysis)

    • Snapshot: Premier business daily; expect rigorous sourcing and paywalled content. Fit for strategy stories that shape markets.
    • Key reporters & beats
      • Peter Rudegeair — covers fintech/finance; WSJ maintains his profile: Peter Rudegeair author page. He co-authored a 2025 feature on elite trader recruiting and compensation (paywalled).
      • Telis Demos — banking and money columnist and podcast co-host; active across 2024–2025.
    • What lands: Substantial analysis and exclusive data on bank/fintech strategy, profitability inflections, and market structure.
    • Pitch ideas
      • Long-form data-backed narrative on fintech profitability turning points with audited figures and customer corroboration.
      • Heard-on-the-Street–style angles on card economics, underwriting cycles, or deposit migration.
    • Note: Expect paywall and a high bar for evidence; prepare a detailed backgrounder and data room.

    6) Bloomberg (Best for: market-moving banking/fintech and crypto)

    • Snapshot: High-impact finance newsroom. Ideal for earnings-linked strategy pivots, mega-deals, and policy inflection points.
    • Reporter verification note: Direct author-page URLs on Bloomberg.com are limited in public search. Two relevant reporters often covering fintech/crypto are Jenny Surane (banks/payments) and Olga Kharif (crypto). Confirm current bylines directly on Bloomberg.com before pitching.
    • What lands: Market-moving exclusives tied to earnings, regulatory actions, or institutional adoption.
    • Pitch ideas
      • Embargoed strategy shifts with measurable impact on revenue mix or cost to serve, with executive access.
      • Crypto market structure/policy developments with institutional implications and verifiable data.

    7) CNBC (Best for: broadcast amplification of timely fintech/crypto stories)

    • Snapshot: Real-time TV and digital coverage. Strong for mainstream moments, charts, and executive interviews.
    • Reporter verification note: Common fintech/crypto bylines include Hugh Son (banking), Kate Rooney (fintech), and MacKenzie Sigalos (crypto). Confirm on CNBC.com author pages for the latest work and tailor for on-air visuals.
    • What lands: Breaking/regulatory moves, earnings surprises, and consumer-impact stories; make it visual.
    • Pitch ideas
      • Timely regulatory actions or bank decisions with clear consumer/market impact and strong graphics.
      • Executive availability for live segments or same-day taped interviews.

    8) The Information (Best for: investigative fintech scoops and metrics)

    • Snapshot: Subscription tech outlet known for deep sourcing; strong on Stripe and private-market finance.
    • Reporter verification note: Cory Weinberg is a senior reporter/deputy bureau chief for finance (bio: coryweinberg.com). Direct author pages and 2025 articles live behind subscription; confirm before pitching.
    • What lands: Exclusive internal metrics, leaked decks, and high-consequence strategy shifts.
    • Pitch ideas
      • Exclusive access to dashboards proving efficient growth or profitability, corroborated by customer references and documents.
    • Note: Very high bar and typically paywalled—come with primary documents and on-the-record access.

    9) Forbes (Best for: lists, profiles, and SEO reach in fintech)

    • Snapshot: Mix of staff and contributors; the annual Fintech 50 offers strong visibility for scaled private companies.
    • Reporter/editor note: Jeff Kauflin is a senior editor leading fintech features and lists. See a 2025 Fintech 50 roundup carried by Forbes Australia that reflects the broader Forbes editorial effort: Forbes Australia’s 2025 Fintech 50 package.
    • What lands: Clear impact narratives with traction, notable customers, resilient unit economics, and founder access.
    • Pitch ideas
      • Founder profile with hard metrics and customer outcomes that merit list consideration.
      • Under-reported fintechs with measurable category impact (payments, B2B banking, fraud/risk tech).

    10) PYMNTS (Best for: payments industry trends and analysis)

    • Snapshot: Payments-focused news and analysis; frequent columns from founder Karen Webster.
    • Reporter verification note: Karen Webster is the CEO/founder and a regular columnist (role confirmation via investor relations pages). Direct PYMNTS author pages can vary—verify current columns on PYMNTS.com before pitching.
    • What lands: Transaction data trends, issuer/processor roadmaps, merchant case studies, and network rule changes.
    • Pitch ideas
      • Exclusive interchange or authorization-rate datasets with merchant interviews and methodology notes.
      • Analysis of real-time rail adoption with bank and processor participation metrics.

    How to use this list (and get replies)

    • Map your story to beats first. Don’t pitch a protocol upgrade to a generalist VC reporter without policy or user-growth context.
    • Lead with numbers. Bring ARR, CAC payback, auth rates, fraud deltas, or audited benchmarks. Screenshots are not data.
    • Offer access. Executive interviews, customer logos, and (where appropriate) embargoed materials make the difference.
    • Mind paywalls and newsletters. Provide succinct summaries and assets that stand alone.
    • Re-verify beats monthly. Reporters move; author pages and mastheads change.

    Citations and evidence anchors (selection)

    Note on verification: For Bloomberg, CNBC, The Information, and PYMNTS, confirm current bylines and author pages directly on their sites before pitching, as public author-page links and access may vary or be paywalled.

    Accelerate Your Blog's SEO with QuickCreator AI Blog Writer

    Get 3 Free Articles
    Quick Creator
    Home
    About us

    © Copyright 2024 seo - All Rights Reserved.