B2B SaaS Content Calendar Examples and Templates (U.S. Market) for 2025

Tony Yan

·September 30, 2025

·7 min read

If you’re running content for a B2B SaaS in the U.S., your calendar is your operating system. The right template helps you align SEO blog posts with LinkedIn, slot in webinars without chaos, and launch products on time—all while staying mindful of U.S. holidays and sales cycles. This guide curates 12 practical calendar templates and examples you can use immediately in 2025, plus guidance on cadence, fields to track, and when to adapt for team size and maturity.

Note on cadence evidence: A sustainable LinkedIn baseline for B2B brands is around 3–5 posts per week in 2025, as summarized by the team at NapoleonCat’s LinkedIn frequency analysis (2025). For blogs, many B2B teams see traction at roughly 1–2 high-quality posts per week; see HubSpot’s blogging frequency benchmarks (2024) for context. Always prioritize consistency and quality over raw volume.

How we chose

Practical for B2B SaaS workflows (ICP fields, funnel stages, approvals)
Learnability and setup time for lean teams
Collaboration and integration options for growing orgs
Evidence-backed cadence guidance and current (2024–2025) vendor documentation
Transparent value-to-price tradeoffs (pricing subject to change)

Quick U.S. overlay tip for 2025

Add federal holiday blockers, especially around long weekends. The official schedule is summarized via OPM’s CHCO holiday transmittals (2025 observances). Confirm exact dates before finalizing campaigns.

1) Semrush Google Sheets Content Calendar (multi-channel, quick start)

Positioning: A free, flexible spreadsheet that scales from solo creators to small teams and covers multi-channel planning.

What it includes

Columns you’ll actually use: Publish/Due date, Owner, Status, Title/Topic, Content Type, Channel, File links, plus SEO fields like Primary Keyword and URL slug
Filters for stage/owner; color-coding for channel or funnel stage

Pros

Easy to copy and customize; works in Google Sheets out of the box
SEO-friendly columns ready for blog production workflows

Cons

Limited automation/permissions versus dedicated platforms
Requires discipline to keep clean as the team scales

Best for

Early-stage to mid-market teams that want a shared sheet before investing in heavier tools

Price/limits

Template is free; Semrush platform features are separate (subject to change)

Get it: Semrush’s content calendar template and guide

Tip: Add a “Distribution Plan” column (email, LinkedIn, partner syndication) and a “KPI” column (target impressions, website sessions, assisted conversions) so your team plans reach and measurement up front.

2) Airtable Editorial Calendar Base (collaboration and automation)

Positioning: A relational database that turns your calendar into a living system—great for cross-functional collaboration.

What it includes

Fields: Title, Summary, Status, Publish Date, URL, Keywords, Owner, and linked Tasks
Views: Calendar, Kanban, Timeline, and stakeholder-friendly galleries
Automations: Slack/email alerts, status-based rules, intake forms for content requests

Pros

Powerful views for different stakeholders; clean approvals flow
Connects briefs, assets, and tasks without leaving the calendar

Cons

More setup time than a spreadsheet
Power features (advanced automations/records) may require paid tiers

Best for

Teams of 3–10 that need collaboration without heavy admin overhead

Price/limits

Free plan available; paid tiers add capacity and features (subject to change)

Learn more: Airtable’s editorial calendar overview

Tip: Add a “Funnel Stage” select (TOFU/MOFU/BOFU) and “ICP Segment.” This makes quarterly planning easier and helps Sales see relevance.

3) CoSchedule Marketing Calendar (integrated scheduling + approvals)

Positioning: A marketing-focused calendar with robust scheduling, color-coding, and approval workflows.

What it includes

Drag-and-drop calendar across channels; task assignments and approvals
Integrations with CMS and social scheduling
Reporting to visualize workload and coverage

Pros

Designed specifically for marketing teams; easy to see cross-channel collisions
Approvals and scheduling in one place

Cons

More prescriptive than generic tools; switching costs if you outgrow it

Best for

Small-to-mid teams that want an all-in-one marketing calendar with governance

Price/limits

Free and paid tiers available (subject to change)

Explore: CoSchedule’s marketing calendar

Tip: Create color lanes for “Launch,” “Webinar,” and “Evergreen Blog” to spot imbalances quickly.

4) Blog/SEO Editorial Calendar (Google Sheets version you can copy)

Positioning: A lean, blog-first calendar you can spin up in under an hour.

Suggested fields

Publish date, Due date, Owner, Status (Idea → Draft → Review → Approved → Scheduled → Live)
Target keyword, Intent, ICP, Funnel stage, Internal link targets, Distribution checkboxes

Pros

Minimal, fast, and SEO-conscious
Works well with a separate brief template and a content scorecard

Cons

No automation; version control can get messy

Best for

Solo marketers or small content teams focused on consistent SEO output

Cadence cue

Many B2B teams do well at ~1–2 quality posts per week; see 2024 data in HubSpot’s blogging frequency benchmarks for calibration.

5) LinkedIn-First Social Calendar (Company + Leaders)

Positioning: A weekly planner that coordinates your Company Page with 1–2 executive voices.

Suggested fields

Date/time (ET/PT), Post type (text, image, doc, video), Theme, Hook, CTA, Primary audience, Owner, Asset link, Approval

Pros

Builds rhythm without overwhelming the team
Combines brand and founder-led posting for reach

Cons

Requires weekly planning time to keep quality high

Best for

B2B SaaS teams leaning into LinkedIn as the core social channel

Cadence cue

Aim for 3–5 posts/week; see NapoleonCat’s 2025 guidance on LinkedIn frequency for a sustainable baseline.

Tip: Pre-assign comment-engagement windows (e.g., 45 minutes after publishing) to improve early traction.

6) Webinar/Event Campaign Calendar (six‑week runway)

Positioning: A ready-to-use schedule to plan webinars or live demos from concept to follow-up.

Suggested phases & fields

6–4 weeks out: Topic/abstract, Speakers, Platform, Registration page URL, Creative briefs
3–2 weeks out: Promo plan (email/social), Partner outreach, Landing page QA, Dry run
Week of: Final reminders, Tech checks, Run of show, Recording plan
Post-event: Thank-you emails, On-demand landing page, Sales follow-up, Repurposing plan

Pros

Reduces chaos; codifies run-of-show and follow-up
Easy to clone for each event

Cons

Requires cross-functional coordination and owner clarity

Best for

SaaS teams running monthly or quarterly webinars/demos

Recommended reference: For a full strategy walkthrough, see HubSpot’s webinar marketing guide.

7) Product Launch / GTM Calendar (lightweight, milestone-driven)

Positioning: A milestone-based plan that connects marketing activities to product readiness.

Core fields

Milestones (Beta, GA), Messaging/positioning, ICPs, Competitive notes
Workstreams: PR/AR, Blog, Email, Website, Sales enablement, Paid, Partner
Dependencies, Owners, Due/Publish dates, Risk log

Pros

Keeps everyone aligned on dates and dependencies
Works for minor feature releases and big GA launches

Cons

Needs a single DRI for governance; otherwise timelines drift

Best for

Product marketing and demand-gen teams coordinating cross-functional launch tasks

Template inspiration: See the Product Marketing Alliance GTM template for a structured approach you can adapt.

8) Newsletter/Email Marketing Calendar (campaign + lifecycle)

Positioning: A calendar that balances your monthly newsletter with lifecycle touches (onboarding, expansion, reactivation).

Suggested fields

Send date/time, Segment, Subject/preheader, Email type, Offer/CTA, UTM parameters, Approvals, Result metrics (open, CTR, signups, pipeline influenced)

Pros

Combines editorial and lifecycle in one view
Prevents oversending to the same audiences in the same week

Cons

Requires a clean segmentation model and naming conventions

Best for

Teams that use email as a core distribution and conversion channel

Tip: Add a “Segment Exposure” score so you can throttle sends to the same ICP within a 7–10 day window.

9) Asana Content Calendar (task-first, flexible)

Positioning: A project-management-native calendar for teams that live in tasks, SLAs, and cross-functional workflows.

What to set up

Sections by stage (Idea, Drafting, Editing, Legal, Approved, Scheduled, Live)
Custom fields for Channel, Funnel stage, ICP, and KPI target
Automations to route assignments and reminders

Pros

Strong for cross-team SLAs and approvals
Multiple views (List/Board/Calendar) reduce friction

Cons

Requires admin discipline to stay tidy

Best for

Teams already using Asana for broader marketing or product initiatives

10) Trello Editorial Board (Kanban + calendar power-up)

Positioning: A visual pipeline for smaller teams who want a simple, shared board with publish dates.

Setup

Lists: Ideas, Assigned, In Progress, Ready, Scheduled, Published
Card labels: Content type, ICP, funnel stage
Due dates + Calendar view for scheduling

Pros

Easy, visual, low-friction
Great for weekly standups and WIP reviews

Cons

Limited analytics; heavier governance requires add-ons

Best for

Small teams or agencies managing a few clients or products

11) Notion Content HQ (database + dashboard)

Positioning: A single Notion database powering multiple views (Table, Board, Calendar) with a dashboard for briefs and assets.

What to include

Properties: Status, Publish date, Channel, Owner, ICP, Funnel stage, KPI, Asset links
Views for blog, LinkedIn, and launches; simple brief templates per content type

Pros

Flexible and highly customizable; easy dashboards for leadership
Simple to onboard non-writers as viewers/commenters

Cons

Governance and reporting require conventions and discipline

Best for

Startups and scale-ups already using Notion for docs and knowledge base

Reference for setup ideas: Notion’s own walkthroughs of social/content calendars offer practical property and view examples; see their social media content calendar overview.

12) Multi-Channel Campaign Calendar (quarterly planning lens)

Positioning: A planning view that maps quarterly themes to channel-by-channel execution across blog, social, email, and events.

Suggested structure

Row = Week; Columns = Blog, LinkedIn, Email, Webinar/Event, Paid, Enablement
Add “Theme,” “ICP focus,” and “Quarterly outcome target” at the top

Pros

Makes collisions and gaps obvious; simplifies stakeholder reviews
Encourages campaign cohesion rather than channel silos

Cons

Not a task manager—pair it with your execution tool

Best for

Marketing leaders running integrated quarterly programs

Tip: Include “U.S. moments” like federal holidays and relevant industry events so you don’t compete with out-of-office weeks.

How to adapt these calendars by team size

Solo/early-stage
- Start with the Semrush sheet or a lean blog/LinkedIn planner. Add only the fields you’ll maintain. Timebox planning to 30 minutes weekly.
Small team (2–6 people)
- Move to Airtable, CoSchedule, Asana, or Notion for collaboration, approvals, and stakeholder views. Add intake forms for Sales and CS requests.
Scale-up/enterprise
- Standardize naming conventions (campaign, content type, ICP) and create governance SLAs. Connect your calendar to analytics and pipeline dashboards.

Compliance and governance cues (non-legal)

If you operate in or target regulated regions, align content and data capture with CCPA/CPRA and GDPR requirements. Build “Legal review” or “Privacy check” steps into your calendar stages for gated assets and cookies. This is not legal advice—consult your counsel.

Measurement that fits the calendar

Pre-publish: owner assigned %, asset readiness rate, coverage by funnel stage/ICP
Post-publish: blog organic sessions and assisted conversions; LinkedIn reach and engaged rate; webinar registrations/attendance; influenced pipeline or opportunities

Frequently asked questions

What’s a good starting cadence for LinkedIn in 2025?

For many B2B brands, 3–5 posts per week is sustainable, as discussed in NapoleonCat’s 2025 breakdown. Avoid flooding the feed; consistency and quality win.

How often should a B2B SaaS blog publish?

Many teams see results at roughly 1–2 quality posts per week. Calibrate with your resources and goals; see HubSpot’s blogging frequency benchmarks (2024) for reference.

Do I really need to add U.S. holidays to my calendar?

If you sell to U.S. buyers, yes—open rates and attendance can dip around long weekends. Use OPM’s CHCO holiday transmittals to verify 2025 observances and plan around them.

Where should I start if I’m overwhelmed?

Pick one channel template (blog or LinkedIn) and one campaign template (webinar or launch). Run them for four weeks, then layer in a broader multi-channel calendar once the basics are consistent.