10 Best AdRoll Alternatives for 2025

Tony Yan

·December 3, 2024

·23 min read

10 Best AdRoll Alternatives for 2025 — Image Source: pexels

In 2025, relying on a single platform for your digital marketing campaigns could limit your growth. Exploring AdRoll alternatives 2025 ensures you stay competitive in a rapidly evolving market. Businesses that diversify their paid media strategies often achieve higher ROI and scalability. For instance, AdRoll’s own reports highlight a 5x return on ad spend, but marketers increasingly seek tools tailored to specific goals like audience targeting or engagement. By diversifying your paid advertising approach, you unlock new opportunities to connect with your audience and maximize every dollar spent.

Key Takeaways

Diversifying your digital marketing platforms can lead to higher ROI and better audience engagement. Selecting an AdRoll alternative, prioritize factors like pricing, features, ease of use, and customer support to find the best fit for your business.

Consider your specific business needs, such as whether you are a small business or an enterprise, to choose the right advertising tool.
Platforms like Google Ads and Facebook Ads Manager excel in audience targeting and engagement, making them ideal for various marketing goals.
For e-commerce businesses, Amazon Advertising offers direct access to high-intent shoppers, while Quora Ads is great for B2B companies looking to establish thought leadership.
Utilizing tools like Adzooma can simplify campaign management across multiple platforms, saving time and improving efficiency.
Testing multiple platforms through free trials can help you identify the best advertising solution tailored to your unique objectives.

How to Choose the Best AdRoll Alternative

Selecting the right ads management tool can transform your advertising strategy. With so many options available, understanding what to prioritize ensures you make the best choice for your business. Below, we break down the key factors and business needs to consider when evaluating AdRoll alternatives 2025.

Key Factors to Consider

Pricing and Budget

Your budget plays a critical role in choosing the best alternative. Some platforms offer affordable plans for small businesses, while others cater to enterprises with higher budgets. For example, Simpli.fi provides flexible pricing options, making it a great choice for agencies managing multiple clients. Always compare costs against the features offered to ensure you get maximum value.

Features and Functionality

The right ads management tool should align with your campaign goals. Look for platforms that support advanced ad targeting, cross-channel campaigns, and real-time tracking software. Tools like Adoric alternatives excel in offering high-converting popups and customizable templates, which are ideal for boosting engagement. Prioritize features that simplify optimization and improve ad performance tracking.

Ease of Use and User Interface

A user-friendly interface saves time and reduces the learning curve. Platforms like Hootsuite alternatives are known for their intuitive designs, making them accessible even for beginners. A simple dashboard with clear navigation ensures you can focus on running high-conversion ad campaigns without unnecessary complications.

Integrations with Existing Tools

Seamless integration with your current software is essential. Whether you use social media management tools like Hootsuite or CRM platforms, the ads management tool should work effortlessly with your existing setup. This compatibility streamlines workflows and enhances efficiency.

Customer Support and Resources

Reliable customer support can make or break your experience. Choose a platform that offers 24/7 assistance, detailed tutorials, and a knowledge base. Ad management software with strong support ensures you can resolve issues quickly and keep your campaigns running smoothly.

Identifying Your Business Needs

Small Businesses vs. Enterprises

Small businesses often need cost-effective solutions with straightforward features. In contrast, enterprises require robust tools capable of handling complex campaigns. For instance, Adobe Advertising Cloud caters to large-scale operations, while Adoric alternatives are better suited for smaller teams looking for simplicity.

E-commerce vs. B2B Marketing

Your industry influences the type of ads management tool you need. E-commerce businesses benefit from platforms like Amazon Advertising, which excels in product-focused campaigns. B2B marketers, on the other hand, may prefer tools that emphasize lead generation and social media engagement.

Specific Campaign Goals (e.g., Retargeting, Lead Generation)

Define your campaign objectives before choosing a platform. If retargeting is your priority, consider tools like Simpli.fi, which specialize in this area. For lead generation, look for platforms that offer social media analytics and advanced tracking capabilities. Aligning your goals with the platform’s strengths ensures better results.

By focusing on these factors and understanding your unique needs, you can confidently choose the best PPC platforms and ads management tools to elevate your paid advertising strategy. Diversifying your paid media approach with the right software unlocks new opportunities for growth and success.

10 Best AdRoll Alternatives for 2025

1. Google Ads

Overview

Google Ads remains one of the most powerful tools for businesses aiming to reach their target audience. With its massive reach across search engines, websites, and YouTube, it offers unparalleled opportunities for visibility. Whether you're running a small business or managing enterprise-level campaigns, Google Ads provides the flexibility to create highly targeted ads that drive conversions.

Key Features

Advanced targeting options, including demographics, interests, and online behavior.
Support for multiple ad formats like search, display, video, and shopping ads.
Real-time performance tracking and reporting.
Integration with Google Analytics for deeper insights.
Smart bidding strategies powered by machine learning for campaign optimization.

Pricing

Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. The cost per click (CPC) varies depending on your industry, competition, and keywords. While it can be cost-effective for smaller budgets, competitive industries may require higher bids to achieve visibility.

Pros and Cons

Pros:

Extensive reach across Google's vast network.
Highly customizable campaigns for specific goals.
Detailed analytics for performance tracking.

Cons:

Costs can escalate in competitive niches.
Requires ongoing management and optimization to maintain results.

Ideal Use Cases

Google Ads is ideal for businesses looking to increase website traffic, generate leads, or boost e-commerce sales. It works exceptionally well for search intent-driven campaigns, where users actively seek products or services.

2. Facebook Ads Manager

Overview

Facebook Ads Manager empowers businesses to connect with audiences based on their demographics, interests, and behaviors. With billions of active users on Facebook and Instagram, this platform offers unmatched potential for engagement and brand awareness.

Key Features

Precise audience targeting using data like age, location, and interests.
Multiple ad formats, including carousel, video, and story ads.
Retargeting capabilities to re-engage users who interacted with your brand.
A/B testing tools for campaign optimization.
Integration with Instagram for cross-platform advertising.

Pricing

Facebook Ads Manager also follows a PPC model, but it allows you to set daily or lifetime budgets. The cost depends on factors like your audience size, ad placement, and competition. Its flexibility makes it accessible for businesses of all sizes.

Pros and Cons

Pros:

Exceptional audience targeting capabilities.
High engagement rates on visual platforms like Instagram.
Cost-effective for small to medium-sized businesses.

Cons:

Limited reach for B2B campaigns compared to LinkedIn.
Ad fatigue can occur if creatives are not refreshed regularly.

Ideal Use Cases

Facebook Ads Manager is perfect for businesses focused on brand awareness, customer engagement, and product promotion. It’s especially effective for e-commerce brands looking to showcase products visually.

3. Microsoft Advertising

Overview

Microsoft Advertising, formerly known as Bing Ads, offers a compelling alternative to Google Ads. It allows businesses to reach audiences across Microsoft’s ecosystem, including Bing, MSN, and partner networks. With lower competition than Google, it provides cost-effective opportunities for PPC campaigns.

Key Features

Access to a unique audience not always reachable through Google.
Advanced targeting options, including LinkedIn profile targeting.
Seamless integration with Google Ads for easy campaign import.
AI-driven recommendations for campaign optimization.
Comprehensive analytics and tracking tools.

Pricing

Microsoft Advertising also uses a PPC model. Its CPC rates are often lower than Google Ads, making it an attractive option for businesses with tighter budgets. The platform’s cost-effectiveness is particularly beneficial for niche industries.

Pros and Cons

Pros:

Lower CPC compared to Google Ads.
Access to a professional audience through LinkedIn targeting.
Easy-to-use interface for campaign management.

Cons:

Smaller audience size compared to Google.
Limited ad formats compared to other platforms.

Ideal Use Cases

Microsoft Advertising is best suited for businesses targeting professional or niche audiences. It’s a great choice for B2B marketers and industries with less competition in the PPC space.

4. Quora Ads

Overview

Quora Ads offers a unique platform for businesses to connect with users actively seeking answers and solutions. By advertising on Quora, you can target audiences based on the questions they ask and the topics they follow. This approach allows you to position your brand as a trusted resource while driving meaningful engagement.

Key Features

Interest-based targeting: Reach users based on their activity and the topics they explore.
Question targeting: Display ads on specific questions relevant to your business.
Custom audiences: Retarget users who have visited your website or engaged with your content.
Ad formats: Choose from text ads, image ads, or promoted answers to suit your campaign goals.
Analytics dashboard: Monitor performance metrics like impressions, clicks, and conversions.

Pricing

Quora Ads operates on a PPC model, where you pay for each click or impression. The cost depends on factors like audience size, competition, and ad placement. Its flexible pricing structure makes it accessible for businesses of all sizes, whether you're running a small campaign or scaling up for broader reach.

Pros and Cons

Pros:

Access to a highly engaged audience seeking solutions.
Unique targeting options, such as question and topic targeting.
Cost-effective for niche industries with less competition.

Cons:

Smaller audience size compared to platforms like Google Ads or Facebook Ads.
Limited ad formats compared to other AdRoll alternatives 2025.

Ideal Use Cases

Quora Ads works best for businesses aiming to establish thought leadership or provide solutions to specific problems. It’s particularly effective for B2B companies and service providers looking to engage with an audience already interested in their industry.

5. Amazon Advertising

Overview

Amazon Advertising is a powerhouse for e-commerce businesses. With access to millions of active shoppers, it enables you to showcase your products directly to users ready to make a purchase. Its robust targeting options and vast reach make it a top choice for online retailers.

Key Features

Sponsored Products: Promote individual listings to appear in search results and product pages.
Sponsored Brands: Highlight your brand with custom banners and logos.
Display Ads: Reach audiences across Amazon’s ecosystem and partner sites.
Video Ads: Engage users with dynamic video content.
Detailed analytics: Track sales, impressions, and ROI to refine your campaigns.

Pricing

Amazon Advertising uses a PPC model, where you bid on keywords to display your ads. Costs vary based on competition and product category. While it may require a higher budget for competitive niches, its conversion rates often justify the investment.

Pros and Cons

Pros:

Direct access to a high-intent audience.
Multiple ad formats tailored for e-commerce success.
Comprehensive analytics for campaign optimization.

Cons:

Higher costs in competitive categories.
Limited effectiveness for non-e-commerce businesses.

Ideal Use Cases

Amazon Advertising is ideal for e-commerce brands looking to boost product visibility and drive sales. It’s especially effective for businesses with a strong presence on Amazon’s marketplace.

6. Quantcast

Overview

Quantcast specializes in programmatic advertising, offering advanced audience insights and targeting capabilities. It helps businesses deliver personalized ads to the right users at the right time, making it a valuable tool for marketers focused on precision.

Key Features

Audience insights: Gain a deep understanding of user behavior and preferences.
Real-time bidding: Optimize ad placements through automated bidding.
Cross-channel campaigns: Run ads across web, mobile, and video platforms.
AI-driven recommendations: Improve campaign performance with machine learning.
Custom reporting: Access detailed reports to measure success and refine strategies.

Pricing

Quantcast follows a custom pricing model based on your campaign goals and audience size. While it may not be the most budget-friendly option for small businesses, its advanced features provide excellent value for enterprises and agencies.

Pros and Cons

Pros:

Exceptional audience targeting and insights.
Seamless integration with other marketing tools.
Scalable solutions for businesses of all sizes.

Cons:

Higher costs compared to simpler PPC platforms.
Steeper learning curve for beginners.

Ideal Use Cases

Quantcast is perfect for businesses prioritizing data-driven advertising. It’s a great choice for enterprises and agencies managing large-scale campaigns or targeting niche audiences with precision.

7. BuySellAds

Overview

BuySellAds offers a unique approach to digital advertising by connecting advertisers directly with publishers. Unlike traditional ad networks, this platform allows you to purchase ad space directly from websites that align with your target audience. This transparency ensures you know exactly where your ads will appear, making it an excellent choice for businesses seeking control over their campaigns.

Key Features

Direct Publisher Access: Choose from a curated marketplace of publishers to place your ads.
Diverse Ad Formats: Utilize display ads, native ads, sponsored content, and email placements.
Audience Targeting: Reach niche audiences by selecting publishers that cater to specific demographics or interests.
Real-Time Analytics: Monitor ad performance and optimize campaigns with detailed insights.
Custom Campaigns: Work with publishers to create tailored advertising solutions.

Pricing

BuySellAds operates on a fixed pricing model, where you pay a set fee for ad placements. This eliminates the unpredictability of bidding systems like PPC. Costs vary depending on the publisher, ad format, and placement duration. While it may not suit every budget, the transparency and control make it a worthwhile investment for targeted campaigns.

Pros and Cons

Pros:

Full control over ad placements.
Access to niche audiences through specific publishers.
No hidden fees or unpredictable bidding costs.

Cons:

Limited scalability compared to larger ad networks.
Requires manual effort to select publishers and negotiate placements.

Ideal Use Cases

BuySellAds is perfect for businesses looking to reach niche audiences or promote products on specific websites. It’s especially effective for brands that value transparency and control over their advertising strategy.

8. Infolinks

Overview

Infolinks specializes in in-text advertising, offering a non-intrusive way to monetize content and engage users. This platform integrates seamlessly into websites, turning keywords into clickable links that display relevant ads. For advertisers, it provides a unique opportunity to connect with audiences in a subtle yet effective manner.

Key Features

In-Text Ads: Transform keywords within content into clickable ad links.
Customizable Ad Formats: Choose from in-frame, in-fold, and in-tag ads to suit your campaign goals.
Global Reach: Access a vast network of publishers worldwide.
Real-Time Bidding: Optimize ad placements with automated bidding.
Mobile-Friendly: Ensure ads perform well across all devices.

Pricing

Infolinks uses a PPC model, where you pay for each click on your ads. The cost depends on factors like keyword competition and audience location. Its flexible pricing makes it accessible for businesses of all sizes, from startups to enterprises.

Pros and Cons

Pros:

Non-intrusive ad formats enhance user experience.
Cost-effective for small and medium-sized businesses.
Easy integration with existing websites.

Cons:

Limited ad formats compared to other platforms.
Less effective for industries with low keyword relevance.

Ideal Use Cases

Infolinks works best for businesses aiming to drive traffic and conversions without disrupting user experience. It’s an excellent choice for content-heavy websites and blogs looking to monetize their traffic.

9. Adzooma

Overview

Adzooma simplifies PPC campaign management with its AI-driven platform. It centralizes your advertising efforts across Google, Facebook, and Microsoft Ads, making it easier to monitor and optimize campaigns. With automation and actionable insights, Adzooma helps you save time while improving performance.

Key Features

Multi-Platform Management: Manage campaigns across Google, Facebook, and Microsoft Ads from one dashboard.
AI-Powered Optimization: Receive recommendations to enhance ad performance.
Automation Tools: Schedule tasks and automate repetitive processes.
Performance Tracking: Access detailed reports to measure ROI and identify areas for improvement.
Free Tools: Use features like the PPC Health Check to evaluate your campaigns.

Pricing

Adzooma offers a free plan with basic features, making it accessible for small businesses. Paid plans unlock advanced tools and automation capabilities. The pricing structure is transparent, ensuring you only pay for what you need.

Pros and Cons

Pros:

Centralized platform for managing multiple ad accounts.
AI-driven insights improve campaign efficiency.
Free tools provide value for budget-conscious businesses.

Cons:

Limited customization options for advanced users.
Best suited for small to medium-sized businesses.

Ideal Use Cases

Adzooma is ideal for businesses managing multiple PPC campaigns across different platforms. It’s particularly useful for small and medium-sized enterprises seeking to streamline their advertising efforts and maximize ROI.

10. Adobe Advertising Cloud

Overview

Adobe Advertising Cloud stands out as a comprehensive solution for managing advertising campaigns across multiple channels. Designed for enterprises and advanced marketers, it integrates seamlessly with Adobe’s suite of tools, offering unmatched precision and control. You can use it to streamline your campaigns, optimize ad performance, and deliver personalized experiences to your audience. Its robust capabilities make it a top choice for businesses aiming to scale their advertising efforts.

Key Features

Adobe Advertising Cloud offers a wide range of features that cater to complex advertising needs:

Cross-Channel Campaign Management: Manage ads across search, display, video, and social platforms from a single interface.
AI-Powered Optimization: Leverage Adobe Sensei’s machine learning to enhance targeting and bidding strategies.
Advanced Audience Segmentation: Create detailed audience profiles using data from Adobe Analytics and other sources.
Programmatic Advertising: Automate ad buying with real-time bidding for better efficiency and cost-effectiveness.
Creative Integration: Sync with Adobe Creative Cloud to design and deploy visually stunning ads.

These features empower you to create campaigns that resonate with your audience while maximizing ROI.

Pricing

Adobe Advertising Cloud follows a custom pricing model tailored to your business size and advertising goals. While it may require a significant investment, the platform’s advanced tools and integrations justify the cost for enterprises. You can request a demo or consultation to understand how its pricing aligns with your budget and objectives.

Pros and Cons

Pros:

Comprehensive cross-channel management simplifies complex campaigns.
AI-driven insights improve targeting and bidding efficiency.
Seamless integration with Adobe’s ecosystem enhances creative and analytical workflows.
Scalable solutions cater to both large enterprises and growing businesses.

Cons:

Higher costs may not suit small businesses or startups.
Steeper learning curve due to its advanced features.

Ideal Use Cases

Adobe Advertising Cloud is perfect for enterprises and agencies managing large-scale campaigns. It excels in industries where personalized advertising and cross-channel strategies are critical. If your business relies on data-driven decisions and creative excellence, this platform can help you achieve your goals.

Comparison Table of AdRoll Alternatives

When choosing the right advertising platform, comparing features, pricing, and use cases can simplify your decision-making process. Below, you’ll find a detailed breakdown of the top AdRoll alternatives to help you identify the best fit for your business.

Features Comparison

Each platform offers unique features tailored to specific advertising needs. Here’s a quick overview:

Google Ads: Advanced targeting options, real-time tracking, and integration with Google Analytics make it a versatile choice for businesses of all sizes.
Facebook Ads Manager: Precise audience targeting and cross-platform advertising on Facebook and Instagram provide unmatched engagement opportunities.
Microsoft Advertising: LinkedIn profile targeting and lower competition make it ideal for B2B campaigns.
Quora Ads: Contextual and behavioral targeting allows you to influence customers during their research and consideration phases.
Amazon Advertising: Sponsored product ads and display ads cater specifically to e-commerce businesses.
Quantcast: AI-driven recommendations and programmatic advertising enhance precision and scalability.
BuySellAds: Direct publisher access ensures transparency and control over ad placements.
Infolinks: Non-intrusive in-text ads offer a seamless user experience while monetizing content.
Adzooma: Multi-platform management and AI-powered optimization simplify campaign management.
Adobe Advertising Cloud: Cross-channel campaign management and advanced audience segmentation make it a powerhouse for enterprises.

Pro Tip: If you prioritize ease of use, platforms like Adzooma or Facebook Ads Manager are excellent choices. For advanced targeting, consider Quantcast or Quora Ads.

Pricing Comparison

Understanding the cost structure of each platform helps you allocate your budget effectively. Here’s how they compare:

Google Ads and Facebook Ads Manager: Both operate on a pay-per-click (PPC) model, offering flexibility for businesses of all sizes. Costs vary based on competition and audience size.
Microsoft Advertising: Lower cost-per-click (CPC) rates compared to Google Ads make it a budget-friendly option for niche industries.
Quora Ads: Uses a CPC-based model with a real-time auction system, providing cost-effective solutions for targeting high-intent audiences.
Amazon Advertising: While effective for e-commerce, its higher costs may not suit smaller businesses.
Quantcast and Adobe Advertising Cloud: Custom pricing models cater to enterprises, offering advanced features at a premium.
BuySellAds: Fixed pricing eliminates bidding unpredictability, making it ideal for targeted campaigns.
Infolinks: Affordable PPC rates make it accessible for small and medium-sized businesses.
Adzooma: Offers a free plan for basic features, with paid plans unlocking advanced tools.

Quick Insight: If you’re working with a limited budget, Microsoft Advertising and Infolinks provide cost-effective options. For enterprises, Adobe Advertising Cloud delivers unmatched value despite its higher price point.

Best Use Cases for Each Tool

Choosing the right platform depends on your business goals. Here’s a summary of the best use cases:

Google Ads: Perfect for search intent-driven campaigns, lead generation, and boosting e-commerce sales.
Facebook Ads Manager: Ideal for brand awareness, customer engagement, and visually-driven product promotions.
Microsoft Advertising: Best for B2B marketers and industries targeting professional audiences.
Quora Ads: Effective for establishing thought leadership and engaging users during their research phase.
Amazon Advertising: Tailored for e-commerce brands aiming to increase product visibility and drive sales.
Quantcast: Suitable for data-driven advertising and targeting niche audiences with precision.
BuySellAds: Great for reaching niche audiences through specific publishers and maintaining control over ad placements.
Infolinks: Works well for content-heavy websites and blogs looking to monetize traffic without disrupting user experience.
Adzooma: Designed for small and medium-sized businesses managing multiple PPC campaigns across platforms.
Adobe Advertising Cloud: Best for enterprises running large-scale, cross-channel campaigns that require advanced analytics and creative integration.

Actionable Advice: Define your campaign goals before selecting a platform. For example, if you want to retarget users, Quora Ads and Google Ads excel in this area. For e-commerce, Amazon Advertising is a clear winner.

By comparing these platforms based on features, pricing, and use cases, you can confidently choose the one that aligns with your business objectives. Testing multiple tools through free trials or demos can also help you find the perfect fit.

Choosing the right platform from the top 10 AdRoll alternatives 2025 can transform your advertising strategy. Each tool offers unique strengths, from BuySellAds' transparency in ad placements to Infolinks' real-time engagement for relevant ads. Align these tools with your business goals and budget to maximize results. Testing multiple platforms ensures you find the best fit for your needs. Start exploring today by leveraging free trials or demos. Take control of your campaigns and unlock new opportunities for growth.

FAQ

What is the best AdRoll alternative for small businesses?

For small businesses, platforms like Adzooma and Infolinks stand out. Adzooma simplifies campaign management with its AI-driven tools and offers a free plan, making it budget-friendly. Infolinks provides non-intrusive in-text advertising, which is cost-effective and easy to integrate into content-heavy websites. These platforms cater to small teams by offering straightforward features and affordable pricing.

Which platform is ideal for e-commerce businesses?

If you run an e-commerce business, Amazon Advertising is your best bet. It connects you directly with high-intent shoppers and offers ad formats like Sponsored Products and Display Ads. These tools help you showcase your products effectively and drive sales. Additionally, Google Ads and Facebook Ads Manager are excellent for promoting e-commerce products through search and social media campaigns.

How does Adobe Advertising Cloud differ from other platforms?

Adobe Advertising Cloud excels in managing cross-channel campaigns and creating personalized ad experiences. It integrates seamlessly with Adobe Analytics, allowing you to track performance and measure ROI at an account level. Its AI-powered tools optimize targeting and bidding strategies, making it a top choice for enterprises. Unlike simpler platforms, Adobe Advertising Cloud offers advanced features like programmatic advertising and creative integration.

Can I use multiple platforms simultaneously?

Tools like SEO tools help streamline your efforts by integrating various platforms into one dashboard, saving time and improving efficiency.

What is the most cost-effective AdRoll alternative?

Microsoft Advertising and Infolinks are among the most cost-effective options. Microsoft Advertising offers lower CPC rates compared to Google Ads, making it ideal for businesses with tight budgets. Infolinks provides affordable PPC rates and non-intrusive ad formats, ensuring you get value without overspending.

How do I choose the right platform for my business?

Start by identifying your goals. If you want to boost brand awareness, Facebook Ads Manager is a great choice. For lead generation, consider Google Ads or Quora Ads. Evaluate factors like pricing, features, and ease of use. Platforms like hootsuite can help you manage campaigns across multiple tools, ensuring you stay organized and efficient.

Are there tools to simplify ad management?

Yes, platforms like Adzooma and hootsuite simplify ad management. Adzooma centralizes your campaigns across Google, Facebook, and Microsoft Ads, offering AI-driven insights for optimization. Hootsuite integrates with various advertising tools, allowing you to monitor and manage campaigns from a single interface.

What makes Quora Ads unique?

Quora Ads allows you to target users based on the questions they ask and the topics they follow. This unique approach positions your brand as a trusted resource while driving meaningful engagement. It’s particularly effective for B2B companies and businesses looking to establish thought leadership.

Is BuySellAds suitable for niche audiences?

Yes, BuySellAds is perfect for reaching niche audiences. It connects advertisers directly with publishers, ensuring your ads appear on websites that align with your target demographic. This transparency and control make it an excellent choice for businesses seeking specific audience segments.

Can I test these platforms before committing?

Most platforms offer free trials or demos. For example, Adzooma provides a free plan, and hootsuite offers trial options to explore its features. Testing multiple platforms helps you identify the best fit for your business needs and goals.