How to Effectively Promote Your Indiegogo Campaign with a Landing Page

How to Effectively Promote Your Indiegogo Campaign


Crowdfunding has become an increasingly popular way for entrepreneurs, small business owners, and individuals to raise funds for their projects and ideas. However, creating a successful crowdfunding campaign requires more than just a great idea - it also requires effective promotion. Without proper promotion, even the most innovative campaigns can fall short of their funding goals. This is where landing pages come in. A landing page is a web page designed specifically to convert visitors into supporters by providing them with clear information about the campaign and a compelling call-to-action. By creating a landing page for your Indiegogo campaign, you can increase your chances of success by making it easier for potential supporters to understand what you're offering and take action to support your project. In this blog post, we'll go over the steps you need to follow to create an effective landing page that will help you promote your Indiegogo campaign and reach your funding goals.

Step 1: Create a Compelling Headline

A compelling headline is the first thing visitors will see on your landing page, and it can make or break their decision to support your campaign. Therefore, it's important to take the time to craft a headline that grabs attention and clearly communicates the purpose of your Indiegogo campaign. To create a compelling headline, start by thinking about what makes your campaign unique and what problem it solves for potential supporters. Use strong action words and keep it short and to the point. For example, "Help Us Bring Our Innovative Product to Market" or "Join Our Mission to Make Sustainable Living Accessible to All". Avoid using puns or jokes that could be misinterpreted, as well as overly complicated language that may confuse readers. Remember, the goal of your headline is to entice visitors to learn more about your campaign, so make sure it accurately reflects what you're offering and why they should care. By creating a compelling headline, you'll increase the chances of visitors staying on your landing page long enough to become supporters of your Indiegogo campaign.

Step 2: Provide Clear and Concise Information about the Campaign

Once you have captured the attention of your potential supporters with a compelling headline, it's time to provide them with clear and concise information about your Indiegogo campaign. This is where you can explain what your campaign is all about and what it aims to achieve. Start by including a brief summary of your campaign, highlighting its unique selling points and why people should support it.

Next, explain how the funds raised will be used and the impact they will have. Be specific about how the money will be spent and how it will help you achieve your goals. This can include details such as funding for research and development, hiring additional staff, or purchasing equipment needed to bring your product or service to market.

When providing this information, use bullet points or short paragraphs to make the content easy to read. Avoid long blocks of text that may overwhelm readers or cause them to lose interest. Remember that people are more likely to support a campaign when they understand exactly what their contribution will go towards.

It's also important to keep in mind that visitors may not have a lot of time to spend reading through lengthy descriptions. Therefore, focus on providing only the most essential information that effectively conveys what your campaign is all about.

By providing clear and concise information about your Indiegogo campaign, you'll give potential supporters a better understanding of why they should contribute. This can increase their trust in your project and make them more likely to take action by making a donation or sharing your campaign with others.

Step 3: Highlight the Benefits of Supporting the Campaign

Step 3 is all about highlighting the benefits of supporting your Indiegogo campaign. This is a crucial step as potential supporters need to understand why they should invest their time and money in your project. Start by explaining why your campaign is important and how it will make a difference. Be clear and concise, but also passionate - let people know why you care about this project and why they should too.

Next, highlight any perks or rewards for supporters. People love incentives, so make sure to include them in your landing page. These could be anything from early access to the product, exclusive merchandise, or even a personalized thank-you note. Just make sure that the rewards are relevant to your campaign and will motivate people to support it.

Finally, include any relevant statistics or data to back up your claims. For example, if you're raising money for a new product, include information about the market size and potential revenue. If you're running a charity campaign, include information about how donations will be used and the impact they'll have.

By highlighting the benefits of supporting your Indiegogo campaign, you'll be able to convince more people to contribute. Make sure that this section of your landing page is compelling and easy to understand - remember that most people won't spend more than a few seconds on it before deciding whether or not to support your project. With a little bit of effort, however, you can create a landing page that converts visitors into enthusiastic supporters!

Step 4: Include Social Proof

Social proof is a powerful tool that can help you build trust and credibility with potential supporters. By including testimonials from satisfied customers or supporters, you can show visitors that your campaign is legitimate and has already helped others. Be sure to choose testimonials that are specific, relevant, and highlight the benefits of supporting your campaign.

In addition to testimonials, you should also highlight any press coverage or media attention your campaign has received. This could include articles in popular blogs or news outlets, interviews with key influencers or industry experts, or mentions on social media.

Finally, consider using social media widgets to display your social media following and engagement. This can help visitors see that your campaign is active and engaged with its supporters. You might also consider including links to your social media profiles so visitors can connect with you directly.

Step 5: Provide a Clear Call-to-Action

The call-to-action (CTA) is the most important element of your landing page. It's the button that visitors will click to support your Indiegogo campaign, so it needs to be clear and prominent. Make sure the CTA stands out visually by using a contrasting color or bold font. Position it above the fold so that visitors don't have to scroll down to find it.

The text on the CTA button should be specific and action-oriented, such as "Support Now" or "Donate Today." Avoid vague or generic language like "Learn More" or "Click Here," which can confuse visitors about what they're supposed to do next.

Once you've created your CTA button, test it on different devices and browsers to make sure it works properly. Clicking on the button should take visitors directly to your Indiegogo campaign page, not another landing page or website.

In addition to the main CTA button, you can also include secondary CTAs throughout your landing page. These could be smaller buttons with less prominent placement that still encourage visitors to take action, such as "Share on Social Media" or "Sign Up for Updates."

Remember that a clear and compelling call-to-action is essential for converting visitors into supporters of your Indiegogo campaign. By making it easy for them to take action and linking directly to your campaign page, you'll increase your chances of reaching your funding goals.


In conclusion, promoting your Indiegogo campaign through a landing page is an effective way to convert visitors into supporters. By creating a compelling headline, providing clear and concise information about the campaign, highlighting its benefits, including social proof, and providing a clear call-to-action with a link to the Indiegogo campaign page, you can increase your chances of reaching your funding goals. However, it's important to remember that creating a landing page is just the first step. You also need to track its metrics and optimize its performance by making changes as needed. By doing so, you can ensure that your landing page continues to effectively promote your Indiegogo campaign throughout its duration.

Moreover, crowdfunding campaigns require dedication and hard work from start to finish. It's essential to have a solid plan in place before launching your campaign and actively promote it through various channels such as social media, email marketing, and influencer outreach. This requires persistence and patience but can ultimately lead to success.

In summary, creating a landing page for your Indiegogo campaign is an excellent way to promote it effectively. By following the steps outlined in this guide and tracking its metrics regularly, you can create a high-converting landing page that helps you reach your funding goals. Remember that crowdfunding campaigns require effort and dedication but can lead to great rewards if done correctly. Good luck with your Indiegogo campaign!