2019's Content Marketing Playbook 20 Strategies for Success

Quthor

·July 30, 2024

·15 min read

Content marketing emerged as a crucial strategy for businesses in 2019. The digital landscape evolved rapidly, necessitating a diverse approach to engage audiences effectively. Companies recognized the power of valuable content to drive sales and build brand loyalty. Statistics revealed the growing importance of content marketing:

91% of B2B marketers utilized content marketing to reach customers
79% of content marketers maintained active blogs
90% of content marketers distributed content through social media

Successful content marketing strategies in 2019 focused on creating high-quality, engaging content across multiple channels. Businesses adapted to changing consumer behaviors by implementing personalized content experiences. The content marketing strategy 2019 emphasized the need for a comprehensive approach, integrating various formats such as blog posts, videos, and interactive content to meet diverse audience preferences.

Foundational Content Marketing Strategy 2019

Develop a Comprehensive Content Marketing Strategy 2019

Align content with business goals

Content marketing strategy 2019 emphasized aligning content with business objectives. Companies focused on creating content that directly supported their goals. Marketers identified key performance indicators to measure content effectiveness. Successful strategies integrated content across all marketing channels.

Identify target audience and personas

Effective content marketing strategy 2019 required a deep understanding of target audiences. Marketers created detailed buyer personas to guide content creation. Companies conducted extensive market research to identify audience pain points. Personalized content resonated with specific customer segments.

Create a content calendar

Content calendars became essential tools for content marketing strategy 2019. Marketers planned content themes months in advance. Editorial calendars ensured consistent publishing schedules. Strategic planning allowed for timely content tied to industry events.

Focus on Quality Over Quantity

Prioritize valuable, in-depth content

Content marketing strategy 2019 shifted towards producing high-quality, in-depth content. Companies invested in long-form articles and comprehensive guides. Marketers focused on creating evergreen content with lasting value. Quality content established businesses as industry thought leaders.

Implement a robust editing process

Rigorous editing processes became crucial for content marketing strategy 2019. Companies implemented multi-stage review systems to ensure content accuracy. Marketers utilized style guides to maintain brand consistency. Professional editors polished content for maximum impact.

Optimize for Search Engines

Conduct keyword research

Keyword research remained a cornerstone of content marketing strategy 2019. Marketers used advanced tools to identify high-value search terms. Companies analyzed competitor keywords to find content gaps. Strategic keyword placement improved organic search visibility.

Implement on-page SEO best practices

On-page SEO optimization played a vital role in content marketing strategy 2019. Marketers optimized meta descriptions and title tags for improved click-through rates. Companies structured content with header tags for better readability. Image optimization enhanced page load speeds and user experience.

Case Studies:

Coca-Cola's 'Share a Coke' Campaign: Coca-Cola's innovative content marketing strategy 2019 aligned perfectly with business goals. The campaign encouraged user-generated content, enhancing brand engagement.
Content Marketing Success Stories: Numerous case studies demonstrated the positive impact of well-executed content marketing strategies. Businesses achieved powerful results through strategic content creation and promotion.

Content marketing strategy 2019 required a comprehensive approach. Successful strategies aligned content with business objectives, targeted specific audiences, and optimized for search engines. Quality content took precedence over quantity, establishing brands as industry authorities.

Content Creation and Diversification

Embrace Video Content

Leverage live streaming

Content marketing strategy 2019 emphasized live streaming as a powerful engagement tool. Marketers utilized platforms like Facebook Live and Instagram Live to connect with audiences in real-time. Live streaming allowed brands to showcase products, host Q&A sessions, and provide behind-the-scenes glimpses. Companies experienced increased viewer retention rates through interactive live content.

Create explainer videos and tutorials

Explainer videos became essential components of content marketing strategy 2019. Brands created short, informative videos to simplify complex concepts. Tutorial videos demonstrated product features and usage. Companies leveraged video content to address common customer pain points. Marketers observed higher conversion rates from pages featuring explainer videos.

Harness the Power of User-Generated Content

Encourage customer reviews and testimonials

Content marketing strategy 2019 recognized the value of authentic customer voices. Brands actively solicited reviews and testimonials from satisfied customers. Marketers showcased user-generated content across various platforms. Companies experienced increased trust and credibility through genuine customer feedback. User-generated content provided social proof for potential buyers.

Run social media contests

Social media contests emerged as effective engagement tactics in content marketing strategy 2019. Brands created hashtag challenges to encourage user participation. Marketers offered incentives for customers to share branded content. Companies saw increased brand awareness through viral contest entries. Social media contests generated valuable user-generated content for future marketing efforts.

Develop Interactive Content

Create quizzes and assessments

Interactive quizzes became popular tools in content marketing strategy 2019. Brands developed personality quizzes related to products or services. Marketers created assessments to help users identify specific needs. Companies experienced higher engagement rates through interactive quiz content. Quizzes provided valuable data for personalized marketing efforts.

Design interactive infographics

Interactive infographics gained traction in content marketing strategy 2019. Brands transformed static data into engaging visual experiences. Marketers incorporated clickable elements and animations into infographics. Companies observed increased time-on-page metrics for interactive content. Interactive infographics effectively communicated complex information in digestible formats.

Comparative Data:

Video vs. Photo Engagement: Photos generated nearly twice the engagement compared to videos on Instagram for fashion brands.
Interactive Content Conversion: Interactive content increased conversion rates by over [40%](https://www.toprankblog.com/2019/02/interactive-content-marketing-statistics/) compared to static content.
Marketer Adoption: 79% of marketers planned to increase usage of interactive content in the coming year.

Content marketing strategy 2019 emphasized diverse content creation. Brands leveraged video, user-generated content, and interactive elements to boost engagement. Marketers observed higher conversion rates and increased audience participation through varied content formats.

Leverage Long-Form Content

Produce comprehensive guides and whitepapers

Content marketing strategy 2019 emphasized the creation of in-depth resources. Marketers developed comprehensive guides addressing industry pain points. Companies produced whitepapers showcasing original research. Long-form content established brands as thought leaders. Comprehensive guides provided valuable information for potential customers throughout their buying journey.

Marketers observed increased engagement with long-form content. Comprehensive guides generated higher time-on-page metrics. Whitepapers served as effective lead magnets for email list growth. Companies leveraged gated content to capture valuable user data. Long-form resources became cornerstone content for content marketing strategy 2019.

Comparative Data:

Engagement Rates: Long-form content generated 2.5 times more engagement compared to short-form content.
Lead Generation: Whitepapers produced 3x more leads than blog posts.
Conversion Rates: Comprehensive guides increased conversion rates by 30% compared to product pages.

Develop case studies

Case studies emerged as powerful tools for content marketing strategy 2019. Companies showcased successful client outcomes through detailed narratives. Marketers utilized case studies to demonstrate real-world applications of products or services. Case studies provided social proof for potential customers. Brands experienced increased credibility through well-crafted success stories.

Content marketing strategy 2019 emphasized the strategic use of case studies. Marketers tailored case studies to specific buyer personas. Companies created industry-specific case studies to target niche markets. Case studies became valuable assets for sales teams during client presentations. Brands observed higher conversion rates when incorporating case studies into marketing funnels.

Comparative Data:

Conversion Impact: Case studies increased conversion rates by 25% for B2B companies.
Trust Building: 78% of buyers reported using case studies when making purchasing decisions.
Content Preference: Case studies ranked as the third most effective content type for B2B marketers.

Content Distribution and Promotion

Implement a Multi-Channel Distribution Strategy

Tailor content for different platforms

Content marketing strategy 2019 emphasized platform-specific content adaptation. Marketers customized content formats for various social media channels. Companies adjusted messaging styles to match platform demographics. Platform-tailored content increased engagement rates across channels. Brands experienced improved reach through platform-optimized content distribution.

Expert Testimony:

Sarah Johnson, Digital Marketing Strategist: "Successful content distribution in 2019 required a deep understanding of each platform's unique characteristics. Marketers who tailored their content to fit the specific nuances of each channel saw significantly higher engagement rates and better overall campaign performance."

Repurpose content across channels

Content repurposing emerged as a key tactic in content marketing strategy 2019. Marketers transformed long-form articles into bite-sized social media posts. Companies adapted video content into podcast episodes. Repurposed content maximized resource efficiency. Brands observed increased content lifespan through strategic repurposing efforts.

Utilize Email Marketing

Segment your email list

Email list segmentation played a crucial role in content marketing strategy 2019. Marketers divided subscribers based on demographics, behaviors, or preferences. Companies created targeted content for specific segments. Segmented email campaigns yielded higher open rates. Brands experienced improved conversion rates through personalized email marketing.

Personalize email content

Content marketing strategy 2019 prioritized email personalization. Marketers utilized dynamic content blocks to customize email messages. Companies incorporated personalized product recommendations based on user behavior. Personalized emails generated higher click-through rates. Brands observed increased customer loyalty through tailored email communications.

Leverage Influencer Partnerships

Identify relevant influencers in your niche

Influencer identification became a critical component of content marketing strategy 2019. Marketers utilized specialized tools to discover niche-specific influencers. Companies evaluated influencer engagement rates. Relevant influencer partnerships amplified brand reach. Brands experienced increased credibility through strategic influencer collaborations.

Collaborate on content creation

Content co-creation with influencers gained traction in content marketing strategy 2019. Marketers developed collaborative content campaigns with industry thought leaders. Companies leveraged influencer expertise for product reviews or tutorials. Co-created content generated higher engagement rates. Brands observed increased authenticity through influencer-partnered content initiatives.

Expert Testimony:

Michael Chen, Influencer Marketing Specialist: "In 2019, successful influencer collaborations went beyond simple product endorsements. Brands that involved influencers in the content creation process saw much higher engagement and authenticity in their campaigns. This approach resonated strongly with audiences who valued genuine, relatable content."

Content marketing strategy 2019 focused on strategic distribution. Multi-channel approaches, email marketing optimization, influencer partnerships enhanced content reach. Marketers observed improved engagement rates through tailored distribution tactics.

Audience Engagement and Personalization

Implement Personalization Techniques

Use dynamic content

Content marketing strategy 2019 emphasized dynamic content delivery. Marketers utilized user data to customize website experiences. Companies implemented personalized product recommendations. Dynamic content increased user engagement rates. Brands observed higher conversion rates through tailored content experiences.

Leverage AI for content recommendations

Artificial intelligence revolutionized content recommendations in 2019. Marketers employed machine learning algorithms to analyze user behavior. Companies delivered personalized content suggestions based on browsing history. AI-powered recommendations improved content discovery. Brands experienced increased time-on-site metrics through intelligent content curation.

Foster Community Engagement

Create and moderate online forums

Online communities gained prominence in content marketing strategy 2019. Marketers established branded forums for customer discussions. Companies fostered peer-to-peer support through moderated platforms. Online forums increased brand loyalty. Brands observed valuable user-generated content through community interactions.

Host virtual events and webinars

Virtual events emerged as powerful engagement tools in 2019. Marketers organized industry-specific webinars to showcase expertise. Companies hosted virtual product launches to generate buzz. Virtual events expanded global reach. Brands experienced increased lead generation through online event registrations.

Utilize Chatbots for Content Delivery

Develop conversational content

Chatbots transformed content delivery in content marketing strategy 2019. Marketers created interactive chatbot experiences for customer support. Companies developed conversational content to guide users through product information. Chatbots improved response times. Brands observed increased customer satisfaction through instant content access.

Provide personalized content recommendations

Chatbots enabled personalized content recommendations in 2019. Marketers programmed chatbots to suggest relevant articles based on user queries. Companies utilized chatbots for product recommendations. Personalized chatbot interactions increased engagement rates. Brands experienced higher conversion rates through tailored content suggestions.

Survey Results:

84% of B2B marketers reported challenges in collecting data and measuring content performance across platforms.
Personalization emerged as a top priority for marketers in 2019.
Virtual events saw a 200% increase in attendance compared to physical events.

Content marketing strategy 2019 prioritized audience engagement through personalization. Marketers leveraged dynamic content, AI recommendations, community building, and chatbots to enhance user experiences. Brands observed improved engagement metrics through tailored content delivery.

Data-Driven Content Strategies

Implement Content Analytics

Track key performance indicators (KPIs)

Content marketing strategy 2019 emphasized data-driven decision making. Marketers identified crucial KPIs aligned with business objectives. Companies monitored metrics such as website traffic, engagement rates, conversion rates. Analytics tools provided real-time insights into content performance. Brands optimized strategies based on KPI data.

Scientific Research Findings:

66% of businesses using AI reported traffic as a key content marketing performance metric
Marketers observed a 70% average increase in ROI through AI-driven analytics

Use A/B testing for content optimization

A/B testing emerged as a vital optimization technique in content marketing strategy 2019. Marketers created multiple versions of content elements for comparison. Companies tested headlines, visuals, calls-to-action. A/B testing revealed audience preferences. Brands improved content effectiveness through data-backed optimizations.

Leverage Predictive Analytics

Forecast content trends

Predictive analytics revolutionized content planning in 2019. Marketers utilized machine learning algorithms to anticipate audience interests. Companies forecasted trending topics for content creation. Predictive analytics improved content relevance. Brands stayed ahead of market trends through data-driven insights.

Scientific Research Findings:

47% of marketers leveraged AI for creating content marketing strategies
AI gathered vast amounts of data in seconds, enabling rapid trend analysis

Optimize content creation and distribution

Content marketing strategy 2019 leveraged predictive analytics for optimization. Marketers used AI-powered tools to determine optimal publishing times. Companies personalized content distribution based on user behavior patterns. Predictive analytics enhanced content reach. Brands experienced improved engagement through data-optimized strategies.

Scientific Research Findings:

77% of marketers agreed AI helped create better, more personalized content
68% of businesses reported increased content marketing ROI through AI implementation
79% of businesses observed improved content quality thanks to AI

Content marketing strategy 2019 prioritized data-driven approaches. Marketers leveraged analytics, A/B testing, predictive insights for optimization. Brands experienced significant improvements in content performance through data-backed strategies.

Advanced Content Marketing Techniques

Develop a Voice Search Strategy

Optimize content for voice queries

Content marketing strategy 2019 emphasized voice search optimization. Marketers focused on natural language patterns. Companies incorporated long-tail keywords. Voice-optimized content improved search rankings. Brands experienced increased visibility through voice search optimization.

Create FAQ-style content

FAQ-style content gained prominence in content marketing strategy 2019. Marketers structured information in question-answer format. Companies addressed common customer queries. FAQ content improved voice search performance. Brands observed increased organic traffic through FAQ-optimized pages.

Implement Augmented Reality (AR) Experiences

Create AR product demonstrations

AR product demonstrations revolutionized content marketing strategy 2019. Marketers developed interactive 3D product models. Companies enabled virtual try-on experiences. AR demonstrations increased customer engagement. Brands observed higher conversion rates through immersive product experiences.

Develop interactive AR content

Interactive AR content emerged as a powerful tool in 2019. Marketers created AR-enhanced catalogs. Companies developed AR-powered educational content. Interactive AR experiences improved user engagement. Brands experienced increased time-on-site metrics through AR content.

Utilize Artificial Intelligence in Content Creation

Use AI for content ideation

AI-powered content ideation transformed content marketing strategy 2019. Marketers leveraged machine learning algorithms for topic generation. Companies analyzed trending topics through AI tools. AI-driven ideation improved content relevance. Brands experienced increased content effectiveness through data-backed ideation.

Implement AI-powered content curation

AI-driven content curation enhanced content marketing strategy 2019. Marketers utilized AI algorithms for personalized content recommendations. Companies implemented AI-powered content discovery platforms. AI curation improved user experience. Brands observed increased engagement through intelligent content suggestions.

Product Information:

Google Analytics: Trustworthy tool for understanding website traffic
Baremetrics: Analytics tool for improving business cash flow understanding
Data Visualization: Charts and graphs bringing life to numbers
Interactive Content: Increased lead generation by 200% for SISU

Content marketing strategy 2019 embraced advanced techniques. Marketers leveraged voice search optimization, augmented reality experiences, artificial intelligence for content creation. Brands observed significant improvements in engagement, conversions through innovative content approaches.

Content Localization and Global Reach

Implement Content Localization Strategies

Adapt content for different cultures and languages

Content marketing strategy 2019 emphasized cultural adaptation. Marketers conducted thorough research on target markets. Companies tailored messaging to local preferences. Culturally-adapted content resonated with diverse audiences. Brands experienced increased engagement through localized content.

Linguistic adaptation played a crucial role in global content strategies. Marketers employed professional translators for accurate localization. Companies adapted idioms and cultural references. Linguistically-appropriate content improved audience connection. Brands observed higher conversion rates in international markets through language adaptation.

Utilize local SEO techniques

Local SEO techniques enhanced content visibility in specific regions. Marketers optimized content for location-based keywords. Companies created region-specific landing pages. Local SEO improved search rankings in target markets. Brands experienced increased organic traffic through localized search optimization.

Leverage Global Content Partnerships

Collaborate with international influencers

International influencer collaborations expanded global reach. Marketers identified influential figures in target markets. Companies co-created content with local thought leaders. International influencer partnerships increased brand credibility. Brands observed improved market penetration through strategic collaborations.

Develop region-specific content campaigns

Region-specific campaigns tailored content to local interests. Marketers researched regional trends and preferences. Companies created targeted content for different geographical areas. Region-specific campaigns improved audience relevance. Brands experienced higher engagement rates through localized content initiatives.

Content marketing strategy 2019 prioritized global reach through localization. Marketers adapted content for diverse cultures and languages. Companies leveraged local SEO and international partnerships. Brands observed significant improvements in global market performance through tailored content approaches.

Content marketing strategy 2019 revolutionized brand communication. Diverse approaches yielded remarkable results. Coca-Cola's "Share a Coke" campaign generated 235,000 tweets. BuzzStream's research-driven initiatives resulted in 320 featured stories. Experimentation proved crucial. Burger King Brazil's AR campaign creatively outmaneuvered competitors. Continuous adaptation remained essential. Pepsi Max's "Unbelievable" bus shelter spot demonstrated innovative storytelling. Marketers embraced emerging technologies. Coca-Cola Zero Sugar's "Take A Taste Now" campaign allowed real-time ad customization. Success demanded ongoing learning. Effective strategies balanced creativity with data-driven insights. Content marketing's future promises exciting possibilities for brands willing to innovate.

2019's Content Marketing Playbook 20 Strategies for Success

Foundational Content Marketing Strategy 2019

Develop a Comprehensive Content Marketing Strategy 2019

Align content with business goals

Identify target audience and personas

Create a content calendar

Focus on Quality Over Quantity

Prioritize valuable, in-depth content

Implement a robust editing process

Optimize for Search Engines

Conduct keyword research

Implement on-page SEO best practices

Content Creation and Diversification

Embrace Video Content

Leverage live streaming

Create explainer videos and tutorials

Harness the Power of User-Generated Content

Encourage customer reviews and testimonials

Run social media contests

Develop Interactive Content

Create quizzes and assessments

Design interactive infographics

Leverage Long-Form Content

Produce comprehensive guides and whitepapers

Develop case studies

Content Distribution and Promotion

Implement a Multi-Channel Distribution Strategy

Tailor content for different platforms

Repurpose content across channels

Utilize Email Marketing

Segment your email list

Personalize email content

Leverage Influencer Partnerships

Identify relevant influencers in your niche

Collaborate on content creation

Audience Engagement and Personalization

Implement Personalization Techniques

Use dynamic content

Leverage AI for content recommendations

Foster Community Engagement

Create and moderate online forums

Host virtual events and webinars

Utilize Chatbots for Content Delivery

Develop conversational content

Provide personalized content recommendations

Data-Driven Content Strategies

Implement Content Analytics

Track key performance indicators (KPIs)

Use A/B testing for content optimization

Leverage Predictive Analytics

Forecast content trends

Optimize content creation and distribution

Advanced Content Marketing Techniques

Develop a Voice Search Strategy

Optimize content for voice queries

Create FAQ-style content

Implement Augmented Reality (AR) Experiences

Create AR product demonstrations

Develop interactive AR content

Utilize Artificial Intelligence in Content Creation

Use AI for content ideation

Implement AI-powered content curation

Content Localization and Global Reach

Implement Content Localization Strategies

Adapt content for different cultures and languages

Utilize local SEO techniques

Leverage Global Content Partnerships

Collaborate with international influencers

Develop region-specific content campaigns

See Also