The Best AI SEO Tools for HubSpot CMS (2025 Edition)

If you run your website or blog on HubSpot CMS, 2025 is the year AI-backed SEO finally became practical—not just flashy. The best stacks pair HubSpot’s native SEO features with specialized tools for planning, on‑page optimization, technical monitoring, and even video. Below you’ll find a curated set of AI SEO tools that either live inside HubSpot or slot into the CMS with reliable workflows.

How we selected these: each tool offers real AI functionality, has a credible HubSpot connection (native or workflow‑based), and is current to 2025. We highlight where each shines, how to use it with HubSpot CMS, quick‑start steps, and any overlap to watch for.

1) HubSpot Native AI & SEO (your always‑on baseline)

HubSpot’s built‑in SEO capabilities are the foundation for most teams. In 2025, HubSpot introduced AI‑forward features like the AI Search Grader to gauge how visible your brand is inside AI‑powered search experiences, alongside long‑standing tools like SEO Recommendations and the Google Search Console integration.

• Why it matters: You get page‑level optimization guidance and query data inside HubSpot without tool‑switching. According to HubSpot’s 2025 materials, the platform’s SEO Recommendations surface actionable issues in your Optimization tab, and you can import queries/CTR/rankings by connecting GSC. See the official docs for how to view recommendations and connect Search Console in the SEO tool via the HubSpot knowledge base for View SEO recommendations in HubSpot (updated 2025) and Enable the Google Search Console integration: View SEO recommendations in HubSpot, Enable the Google Search Console integration.
• AI angle in 2025: HubSpot’s blog discusses adapting to AI search and evaluating your visibility using the newer AI Search Grader, giving marketers a way to prioritize topics and content based on evolving SERP behavior. See HubSpot’s 2025 coverage in Search & AI visibility and the 2025 Best AI SEO tools overview highlighting the grader: Best AI SEO tools (2025).
• HubSpot CMS workflow: Use the Optimization tab on each page/post, fix issues from the SEO Recommendations tool, and review connected GSC data at the topic/URL level.
• Quick start:
  • Connect GSC in Settings > Tools > SEO.
  • Run SEO Recommendations on high‑value pages and fix top issues.
  • Use AI Search Grader insights to prioritize topics.
• Caveat: For video SEO, HubSpot supports native video embeds and marketing features; if you need transcripts/chapters/schema automation, plan for manual configuration or third‑party tooling per the current docs in 2025. Reference: Add videos to HubSpot content (updated Jul 29, 2025).

Works well with: Semrush for keyword validation and planning; Clearscope/Surfer for deep on‑page optimization; Conductor Monitoring for technical change tracking.

2) Semrush — Planning, keyword intelligence, and AI search insights

Semrush remains the planning backbone for many HubSpot teams. Crucially, HubSpot’s SEO tool pulls Semrush data for keyword validation (volume, difficulty), so you see trustworthy metrics without leaving HubSpot. See HubSpot’s doc on validation metrics powered by Semrush: Validation metrics in the SEO tool.

• AI angle in 2025: Semrush launched Semrush Copilot, an AI assistant that surfaces recommendations across datasets, and added research and tracking for Google’s AI Overviews to help evaluate topic volatility and opportunities. Learn more in Semrush’s documentation on Semrush Copilot and the AI Overview resources: AI Overview research.
• HubSpot CMS workflow: Build clusters and target keywords in Semrush; use the Semrush metrics that appear inside HubSpot’s topic/keyword tools for quick validation; port briefs into your HubSpot content editor.
• Quick start:
  • Define topic clusters and target keywords in Semrush.
  • In HubSpot, confirm keyword difficulty/volume via Semrush metrics.
  • Use Semrush’s AI Overview tracking to spot SERP/AI shifts that warrant content refreshes.
• Caveat: There isn’t a dedicated HubSpot marketplace app listing from Semrush at the time of writing; the connection point is the Semrush data surfaced inside HubSpot’s SEO tool and optional connectors. See Semrush’s own integration references like Integrations in My Reports for embedding Semrush data elsewhere: Integrations in My Reports.

Works well with: HubSpot native SEO for execution; Clearscope or Surfer for on‑page optimization.

3) Clearscope — Semantic coverage and editorial quality

Clearscope helps writers cover the right entities and topics with a clean, editor‑friendly UI. Many HubSpot teams rely on its Google Docs add‑on to draft and optimize, then paste into HubSpot for publishing.

• AI angle: Topic modeling and scoring to ensure comprehensive coverage and readability.
• HubSpot CMS workflow: Optimize drafts in Google Docs using Clearscope, then move them into HubSpot for final formatting, internal links, and page‑level SEO.
• Quick start:
  • Install the Clearscope Google Docs add‑on and optimize against your target keyword.
  • Export to HubSpot and finish on‑page SEO in the Optimization tab.
• Caveat: No official HubSpot app; treat this as a pairing workflow. Setup details for Docs are here: Google Docs integration setup. Pricing context (2025) is available on Clearscope’s site: Clearscope pricing.

Works well with: Semrush for research; HubSpot SEO Recommendations for final checks.

4) Surfer SEO — Prescriptive on‑page optimization and audits

Surfer provides a real‑time Content Editor that scores your draft and suggests headings, terms, and structure based on the live SERP—and an Audit tool for existing pages.

• AI angle: SERP‑driven guidelines and a Content Score to quantify optimization quality.
• HubSpot CMS workflow: Draft in Surfer’s Content Editor, or run an Audit on a HubSpot URL; then apply recommendations directly in HubSpot CMS. If you prefer drafting elsewhere, you can bring Surfer guidelines into Google Docs or even ChatGPT before moving to HubSpot. See Surfer’s help on using guidelines in ChatGPT and Content Score: Optimize ChatGPT articles with Content Editor Guidelines, Content Score explained.
• Quick start:
  • Create a Surfer Content Editor for your target keyword.
  • Hit an acceptable Content Score, then transfer the draft into HubSpot.
  • For existing pages, run a Surfer Audit and fix gaps in HubSpot.
• Caveat: No native HubSpot app; expect copy‑paste or dual‑screen workflows. For product evolution context, see Surfer’s 2025 update roundup: Product roundup April 2025.

Works well with: HubSpot native Optimization tab; Semrush for keyword selection.

5) Frase — Fast briefs, outlines, and FAQ/snippet targeting

Frase accelerates research, briefs, and first‑draft structures with AI. It’s particularly useful for FAQ sections and snippet‑ready content.

• AI angle: AI‑generated briefs and outline suggestions derived from SERP analysis and content gaps.
• HubSpot CMS workflow: Build your brief in Frase, draft in Frase or Docs, then publish in HubSpot. Use HubSpot’s SEO Recommendations for final polish.
• Quick start:
  • Generate a Frase brief for your keyword.
  • Draft and refine with Frase’s editor, then move to HubSpot.
• Caveat: As of 2025, no official HubSpot marketplace app surfaced; treat as a companion. See Frase’s product and pricing pages for plan details: Frase pricing. For longer‑form planning examples, Frase’s pillar page guidance is helpful: Pillar page workflow example.

Works well with: Semrush for topic/keyword planning; HubSpot for SEO recommendations and publishing.

6) MarketMuse — Topic authority and roadmap planning

MarketMuse helps teams plan content clusters, score topical authority, and generate briefs—excellent for quarterly content roadmaps.

• AI angle: Topic modeling, inventory analysis, and automated content prioritization.
• HubSpot CMS workflow: Use MarketMuse to decide what to write and why; execute in HubSpot CMS. Great for aligning editorial calendars to authority gaps.
• Quick start:
  • Audit your inventory in MarketMuse and identify cluster gaps.
  • Generate briefs for target topics, then draft and publish in HubSpot.
• Caveat: No confirmed HubSpot marketplace app; treat as a planning layer. See MarketMuse’s feature and pricing pages for current tiers: MarketMuse features, MarketMuse Pricing. For background on topical depth/clusters, see: Topical depth and clusters.

Works well with: Semrush for competitive validation; Clearscope or Surfer for on‑page execution.

7) Conductor Monitoring (formerly ContentKing) — Real‑time technical SEO

Technical drift can quietly kill your performance. Conductor Monitoring continuously crawls your site, tracks changes, and can alert your team in real time—useful for HubSpot sites where multiple people ship updates.

• AI angle: Automated monitoring and anomaly detection reduce manual audits and catch issues faster.
• HubSpot CMS workflow: Add your HubSpot domain to Conductor Monitoring, connect GSC/analytics if desired, and set alerting to email/Slack/Teams so you never miss a breaking change or unexpected spike in errors.
• Quick start:
  • Verify your website and configure monitoring scope.
  • Set up alerts to Slack or Microsoft Teams for SEO issues and changes.
• Caveat: It’s CMS‑agnostic (no HubSpot app needed); you’ll manage it as an external monitor. For alerting and change tracking specifics, see Conductor/ContentKing docs: SEO alerting (email/Slack/Teams), Change Tracking on Pages. For Teams integration details: Microsoft Teams integration.

Works well with: HubSpot SEO Recommendations (fixes); Semrush (issue impact prioritization via rankings/visibility).

8) Jasper — AI copy with Brand Voice, right inside your browser

Jasper speeds up first drafts, product copy, and variants. Its Brand Voice feature helps keep tone consistent across writers, and the Chrome extension lets you generate/edit text in most web apps.

• AI angle: Brand‑trained generation and in‑context writing assistance.
• HubSpot CMS workflow: Use Jasper’s Chrome extension to write directly in HubSpot’s editors, or create drafts in Jasper and paste into HubSpot. For ABM or campaign workflows, Jasper outlines ways to connect with HubSpot data via APIs/automation in its resources.
• Quick start:
  • Create a Brand Voice by uploading sample content.
  • Draft in Jasper or with the extension in your HubSpot editor.
• Caveat: No official HubSpot marketplace app; rely on the extension and connectors. See Jasper docs on Brand Voice and the editor/extension: Brand Voice, Jasper Editor (extension referenced). For HubSpot‑adjacent use cases, Jasper’s ABM workflow post is helpful: ABM playbook using AI.

Works well with: Clearscope/Surfer for optimization after drafting; HubSpot SEO Recommendations for final fixes.

9) QuickCreator — An adjacent stack for WordPress + HubSpot hybrids

Transparency first: QuickCreator isn’t a native HubSpot app. But if you run a mixed stack—say, a WordPress blog plus HubSpot landing pages and CRM—QuickCreator can dramatically scale content ops and feed your HubSpot strategy.

• What it does: AI‑assisted blog/article generation with real‑time SEO suggestions, a block‑based editor for rich media, multilingual generation, analytics, and one‑click publishing to WordPress. See feature overviews and guides from QuickCreator’s site, including AI SEO/SERP analysis and multilingual content capabilities: QuickCreator feature overview, SERP analysis tools (2025), AIGC multilingual guide.
• HubSpot workflow: Generate multilingual or long‑form content in QuickCreator, publish to WordPress, then repurpose excerpts/summaries inside HubSpot landing pages and emails. Use QuickCreator’s topic suggestions to inform HubSpot briefs. For platform questions, contact support via QuickCreator docs: QuickCreator contact/support.
• Quick start:
  • Draft with QuickCreator’s AI and SEO guidance; finalize in its editor.
  • Publish to WordPress in one click; add HubSpot CTAs or forms on related landing pages.
  • Mirror key topics in HubSpot content strategy for consistent clusters.
• Caveat: Not a HubSpot integration; leverage it when your team already uses WordPress alongside HubSpot or needs rapid multilingual production.

Works well with: HubSpot SEO Recommendations (for repurposed pages); Semrush (planning); Clearscope/Surfer (extra on‑page rigor when needed).

---

Recommended stacks by team size

• Lean SMB (fast setup, minimal switching):
  • HubSpot Native SEO + Semrush (planning/validation) + one on‑page optimizer (Clearscope or Surfer) + Conductor Monitoring (if technical changes are frequent).
• Growth team (editorial cadence, cross‑functional):
  • HubSpot Native SEO + Semrush + Clearscope (editorial QA) + Jasper (draft velocity) + Conductor Monitoring.
• Content‑heavy org (cluster strategy, governance):
  • HubSpot Native SEO + Semrush + MarketMuse (roadmaps/authority) + Clearscope or Surfer (execution) + Conductor Monitoring; add Jasper for variant/experimentation at scale.
• Hybrid WordPress + HubSpot:
  • Add QuickCreator for multilingual and volume production, with publishing to WordPress and repurposing into HubSpot campaigns.

Quick checklist for HubSpot CMS marketers

• Connect GSC to HubSpot and review SEO Recommendations weekly. Reference: Enable the Google Search Console integration.
• Pick one primary on‑page optimizer (Clearscope or Surfer) to avoid conflicting guidance.
• Use Semrush to validate keywords and monitor AI Overview volatility for refresh opportunities. Reference: AI Overview research.
• Monitor site changes in real time with Conductor Monitoring and pipe alerts into Slack/Teams. Reference: SEO alerting (email/Slack/Teams).
• If you run a hybrid stack, use QuickCreator to scale multilingual content and feed topics to HubSpot clusters. Reference: QuickCreator feature overview.

Cited resources include HubSpot’s 2025 AI SEO coverage and documentation of core SEO tooling, Semrush’s AI Overviews tracking and Copilot assistant, Clearscope and Surfer’s optimization workflows, Frase and MarketMuse for briefs/strategy, Conductor Monitoring for real‑time technical QA, and QuickCreator for hybrid WordPress + HubSpot operations.