Why Unconventional Post Formats Are Crucial for Engaging Blog Content

Why Unconventional Post Formats Are Crucial for Engaging Blog Content

Types of Unconventional Post Formats

In the world of blogging, there are many ways to create engaging content that captures readers' attention and keeps them coming back for more. While traditional blog posts can be effective, incorporating unconventional post formats can take your writing to the next level. Some popular types of unconventional post formats include listicles, how-to guides, infographics, and more.


One commonly used format in the blogosphere is the listicle - an article comprised of a numbered or bullet-pointed list. Listicles are a great way to present information in an organized and easily digestible manner. They allow readers to quickly scan through content and find what they're looking for without having to sift through dense paragraphs.
Listicles also have a psychological element that makes them particularly appealing: people love lists! The human brain is wired to seek out patterns and organization, making numbered lists inherently satisfying to read.
Additionally, listicles provide opportunities for writers to inject humor or personality into their writing by using creative titles or witty captions for each item on the list. By adding some levity or personal flair, you can make your content stand out from others on similar topics.

How-to Guides

Another type of unconventional post format is the how-to guide. These articles typically offer step-by-step instructions on how to complete a specific task or achieve a desired outcome. How-to guides provide value by offering actionable advice that readers can use right away in their own lives.
How-to guides also establish credibility with audiences by positioning writers as experts in their respective fields - after all, if someone has expertise in something specific enough that they can write about it step-by-step then they must know what they're talking about!
The structure of these posts lends itself well both visually (with images/screenshots) and structurally (step-by-step breakdowns), which helps break up longer text portions into bite-sized chunks for easy reading comprehension,


Infographics are another popular type of unconventional post format used frequently across social media platforms today due largely because they convey complex data points/ideas clearly within just one visual image file instead cluttering up your blog page with long drawn-out paragraphs filled with numbers & stats info jargons -- perfect when trying keeping things simple yet informative!
Infographics are ideal when needing visuals/graphical representations along side written descriptions/text-based explanations; this combination allows interested parties/readership alike gain better understanding altogether while minimizing possibility misinterpretation/miscommunication between members involved any ongoing discussions around said topic matter(s).

Examples of Successful Unconventional Post Formats

When it comes to creating engaging blog content, sometimes the key lies in thinking outside of the box and using unconventional post formats. Here are three examples of successful blog posts that have used unconventional post formats and why they were effective.

Example 1: The Ultimate Guide to Instagram for Business

This blog post by a social media marketing agency is an effective use of an unconventional post format because it combines multiple types of content into one comprehensive guide. The guide includes text-based explanations, images, infographics, videos, and even downloadable resources such as templates and checklists. By incorporating various forms of media, this post caters to different learning styles while also keeping readers engaged throughout the entire guide.
Furthermore, the title itself is attention-grabbing as it promises to be the "ultimate" guide on a topic that many businesses struggle with - how to use Instagram effectively for their brand. By positioning themselves as experts in this area through a well-crafted piece of content like this one, readers are more likely to trust them and potentially become clients in the future.

Example 2: 10 Reasons Why You Should Start a Blog

This listicle-style blog post by a blogging platform provider is another example of an effective use of an unconventional post format. Listicles can be seen as overdone or cliché at times but when done right they work very well in capturing audience's interest because people love bite-sized pieces or information presented clearly without fluff.
In addition to being easy-to-read and digestible format-wise (which makes it shareable), there's something about numbered lists that makes them feel complete – so once someone reads all ten reasons on this listicle they will feel satisfied with knowledge gained from reading about starting blogs without feeling overwhelmed or lost amidst too much detail which often happens when we try explaining things ourselves via writing long copy.
Finally yet importantly again here ,the title is concise yet intriguing enough for people who may not know if they should start blogging – i.e., those who might be hesitant due perhaps lack confidence since English isn't their first language -to click through read further along since getting started isn’t always easy so having ten solid reasons laid out helps give some direction & motivation towards getting going!

Example 3: How to Create a Successful Social Media Strategy

This how-to style blog post by digital marketing agency stands out among other similar articles thanks its interactive nature! Rather than simply listing steps required crafting successful social media strategy (which would get boring pretty quickly), author has made sure article engages reader beyond just reading words off screen .
Infact he provides actionable tips alongside quizzes/checklists/worksheets where readers could follow each step mentioned within his writing process easily thus making sure no stone left unturned during implementation phase later down line plus ensuring user engagement remains high throughout entire experience!
By combining both informative written sections with interactive elements such as quizzes/checklists/worksheets etcetera together under same roof , visitors gain deeper understanding regarding importance behind each action item listed within how-tos whilst simultaneously remaining entertained along way– two critical components needed any good viral worthy online content these days!

How to Use Unconventional Post Formats in Your Blog Writing

Understand Your Audience

When it comes to using unconventional post formats in blog writing, understanding your audience is crucial. Knowing who you are writing for will help you choose the right format that resonates with them and keeps them engaged. Take into consideration factors such as their age range, interests, and reading habits. For example, if your target audience consists of millennials or Gen Zs who consume content on-the-go through mobile devices, short-form videos or infographics may be more effective than long-form text posts.

Choose the Right Format for Your Content

Choosing the right unconventional post format for your content goes beyond just knowing your audience. It also depends on what type of content you are creating and its purpose. If you want to showcase a step-by-step guide or tutorial, a visual format such as a GIF or slide deck may work well. On the other hand, if you want to share personal experiences or opinions on a topic, an audio recording or podcast can add a human touch to your post.
Another aspect to consider when choosing an unconventional post format is how it aligns with the overall tone and branding of your blog. Make sure that whichever format you choose still reflects your unique voice and style while providing value to readers.

Experiment with Different Formats

One of the best ways to find out which unconventional post formats work best for you is through experimentation. Don't be afraid to try out different formats based on the type of content you're creating and see what resonates most with your audience.
Some examples of unconventional post formats include interactive quizzes, virtual reality tours, timelines/infographics combination posts etc...The options are endless; so keep experimenting until You find one that works well.


In conclusion, unconventional post formats are crucial for engaging blog content. While traditional blog posts have their place, using different formats such as lists, infographics, or video can help break up the monotony and grab readers' attention. By adding variety to your content, you not only keep readers interested but also increase the chances of them sharing your post with others. Additionally, incorporating multimedia elements can improve accessibility for those who may prefer visual or auditory learning styles. Overall, experimenting with unconventional post formats is a worthwhile endeavor that can lead to more engaging and effective blog writing.

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