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Showcasing Product Size: Expert Tips & Examples for Optimal Product Images
Introduction
As the eCommerce industry continues to grow, consumers are becoming increasingly dependent on product images to make purchasing decisions. However, many online retailers fail to provide sufficient product images, particularly when it comes to showcasing the size of their products. This leads to frustration for customers who may end up receiving a product that is not the size they expected. In this blog post, we will explore expert tips and examples for optimal product images in order to help eCommerce business owners showcase their products' sizes effectively and improve customer satisfaction.
Ways to Show Product Size with Product Images
When it comes to eCommerce, product images play a crucial role in attracting customers and driving sales. One important aspect of product images is showcasing product size accurately. There are two main ways to do this: using a model or providing measurements.
Using a Model
Using a model to show the size of your products can be highly effective because it allows customers to visualize how the item might look on them or in their home. When using models, there are several tips you should keep in mind:
Choose models that represent your target audience: If you're selling clothing for women over 50, for example, consider hiring models who fit that demographic.
Use consistent poses and angles: This will make it easier for customers to compare sizes across different products.
Don't rely solely on one body type: Including multiple models with different heights and body shapes can help more customers see themselves wearing or using your products.
Several companies have effectively used models in their product images to showcase size. For example, Everlane uses diverse models of all ages and sizes in its clothing photoshoots. Warby Parker features multiple angles of each frame on different faces so customers can get an idea of how glasses will look on them.
Providing Measurements
Another way to show product size is by providing measurements such as dimensions and weight. This approach works well when you want to provide precise information about the size or weight of an object without relying on visual cues from a model.
When providing measurements, here are some tips:
Be clear about what exactly you're measuring: Is it the diameter? The height? The width?
Include both imperial and metric units if possible: This makes it easier for international shoppers who may not be familiar with one system or another.
Make sure the measurements are accurate: Double-check everything before publishing so that there's no confusion later.
Companies like Amazon use detailed measurement charts alongside their product images so that customers can get a sense of the size and dimensions of items like furniture, appliances, and electronics. Etsy also allows sellers to include measurements in their listings so that customers can see how big or small handmade items are before purchasing.
Examples of Companies that do this Well
When it comes to showcasing product size, there are a few companies that stand out. These eCommerce businesses have managed to effectively use product images to show the size of their products, which not only helps customers make informed decisions but also increases trust and credibility for the brand.
Example 1: Outdoor Voices
Outdoor Voices is an activewear brand that has mastered the art of showcasing its products through high-quality images. The company displays multiple photos of each item from different angles, including some with models wearing them. This allows customers to get a better idea of how the product will fit on them and what size they should choose. In addition, Outdoor Voices provides detailed sizing information in both inches and centimeters for each garment on their website.
Example 2: Casper
Casper is a popular online mattress retailer known for its innovative marketing strategies. One way they showcase their mattresses' sizes is by using relatable objects as visual aids in their product photos. For example, one image shows a person lying down on top of the mattress while another photo features two people sitting comfortably side-by-side on it. Additionally, Casper provides comprehensive information about each mattress's dimensions and weight so that customers can make an informed decision before purchasing.
Example 3: Warby Parker
Warby Parker is an eyewear company that offers stylish glasses at affordable prices through its online store. Like Outdoor Voices and Casper, this brand uses high-quality imagery to showcase its frames' sizes accurately. Customers can view multiple photos per frame angle or even virtually try-on various frames until they find one that suits them best; additionally, Warby Parker includes precise measurements such as eye width (in millimeters) or bridge length (in inches), making it easy for shoppers to find glasses that fit perfectly without needing any further assistance.
By following these examples set by successful eCommerce brands like Outdoor Voices, Casper and Warby Parker retailers can develop creative ways to showcase their product sizes effectively, ultimately providing customers with the information they need to make informed purchasing decisions. By doing so, businesses can build trust and credibility while also increasing conversions and sales.
Tips for Using Product Images to Show Product Size
Using High-Quality Images
Using high-quality images is crucial when it comes to showcasing product size. Poor quality images can be blurry or distorted, making it difficult for customers to accurately gauge the size of a product. To ensure high-quality images, consider investing in professional photography equipment or hiring a photographer. If that's not feasible, here are some tips on how to take high-quality images for product size:
Use natural lighting: Natural light provides the most accurate representation of color and texture.
Choose an appropriate background: A plain background such as white or black can help showcase the product without any distractions.
Use a tripod: This will help keep the camera steady and minimize blur.
Many companies effectively use high-quality images to show product size. For example, online furniture retailer Wayfair uses detailed photos with excellent lighting and clarity that allow customers to get an idea of exactly how large each piece is before purchasing.
Providing Multiple Angles
Providing multiple angles is another effective way to show off a product's size. Customers want to see every angle possible so they can make informed decisions about whether a particular item will meet their needs. Here are some tips on providing multiple angles effectively in product images:
Show different perspectives: Include shots from above, below, and all sides so customers have a complete view.
Provide close-ups: Zoom in on details like buttons or stitching so customers can see them clearly.
Offer context: Show how big the item looks next to everyday objects that people are familiar with (like household items) for scale comparison.
Companies such as Nike provide great examples of using multiple angles effectively in their products' photographs; showcasing shoes from several different viewpoints helps potential buyers visualize what wearing these shoes might look like while also getting an idea of their exact dimensions.
By following these tips when creating your eCommerce store's image gallery you'll enhance customer confidence by helping them better visualize your products’ dimensions which ultimately leads to increased sales.
Conclusion
In conclusion, showcasing product size through high-quality and accurate images is crucial for online retailers and eCommerce business owners. Customers rely heavily on visual cues to determine the size of a product before making a purchase decision. By providing clear and detailed images that accurately depict the dimensions of a product, businesses can increase customer satisfaction and reduce returns. Additionally, using consistent image sizes across all products can make for a more professional and cohesive website design. As an eCommerce expert, I highly recommend investing in quality product photography to showcase your products' sizes effectively. Don't miss out on potential sales due to inadequate or misleading visuals - ensure your customers have all the information they need with great imagery!