Why Real Estate Agents Should Pin Their Way to Success: The Power of Pinterest for Visual Marketing
Introduction
Real estate marketing has evolved greatly over the years, with social media becoming an increasingly important tool for agents and brokers to reach their target audience. While Facebook and Instagram are among the most popular platforms in this regard, Pinterest is a visual discovery platform that should not be overlooked. With its focus on images, Pinterest provides real estate professionals with a unique opportunity to showcase their listings and expertise while engaging with potential clients in a visually appealing way. In fact, according to Hootsuite, 83% of weekly Pinners have made purchases based on Pins they saw from brands. This highlights the power of visuals as well as the high engagement rates seen on Pinterest – making it an ideal platform for real estate marketing efforts. The Power of Visual Marketing
As humans, we are naturally drawn to visuals – which is why using them in marketing efforts can be so effective. When it comes to real estate specifically, having visually appealing photos or videos can make all the difference when trying to sell a property. As stated by Hubspot, "Articles containing relevant images have 94% more total views than articles without images." This means that including visuals within your content will help you get noticed by a larger audience.
Pinterest takes this concept even further by being solely focused on visual content such as photos and videos - meaning users go there specifically looking for attractive imagery related to their interests or goals (such as buying or selling properties). According to Sprout Social: "people retain 80 percent of what they see versus only 20 percent of what they read." Therefore utilizing Pinterest's primary strength could translate into stronger brand recognition and higher chances of securing leads.
Reaching A Wider Audience
Another key benefit offered by Pinterest is its ability to reach new audiences beyond just those who already follow your brand's page or profile online; thanks largely due to its search functionality feature - allowing anyone access endless amounts of pins without necessarily following specific profiles first.
By creating engaging and visually appealing boards on Pinterest, real estate agents can attract the attention of users who may not have found them otherwise. According to Hootsuite: "Pinterest is now the fourth largest traffic driver worldwide, accounting for 5% referral traffic." This means that by simply sharing pins related to your listings or expertise in general - you could reach an entirely new audience consisting of people looking to buy or sell properties.
Creating Optimized Boards and Pins
As a real estate agent or broker, creating optimized boards and pins on Pinterest is crucial for visual marketing success. By optimizing your content, you can boost visibility and drive traffic to your website or listings. In this section, we will discuss tips for creating optimized boards and pins on Pinterest. Using High-Quality Images
Using high-quality images is an essential element of effective visual marketing on Pinterest. When selecting images for your boards, choose photos that are visually appealing, clear and well-lit. Avoid using blurry or low-resolution images as they can negatively impact the overall appearance of your board.
To source high-quality images, consider taking professional photographs or utilizing stock photo websites such as Unsplash or Pexels. Additionally, it's important to optimize your photos by resizing them to fit the dimensions of a standard pin (600 x 900 pixels) and adding descriptive alt tags to improve accessibility.
Here are some examples of effective images:
A stunning sunset shot showcasing a waterfront property
A beautifully staged interior space highlighting unique design elements
An aerial view of a luxury home with expansive outdoor living areas
Adding Descriptions and Keywords
Adding descriptions and keywords to each pin is critical in helping potential clients find relevant content related to their search queries. When writing descriptions for each pin, be sure to provide detailed information about the property while also incorporating relevant keywords. For example: "This gorgeous three-bedroom townhouse boasts beautiful hardwood floors throughout the main living area with an updated kitchen featuring stainless steel appliances."
It's important not only to include relevant keywords in descriptions but also in board titles as well as usernames when setting up an account.
When choosing keywords research what people typically use when searching online so that you're targeting phrases effectively like “homes near me” etc., Here are some examples of effective descriptions/keywords:
"Luxury waterfront properties"
"Affordable first-time buyer homes"
"Spacious family-friendly homes"
Organizing Boards by Category
Organizing boards by category is an important aspect of creating a visually pleasing and user-friendly Pinterest profile. By categorizing your boards, you can help potential clients find relevant content more easily.
When choosing categories, consider the type of properties you specialize in or the services you offer as an agent/broker. For example:
"Luxury Properties"
"First-Time Home Buyers"
"Commercial Real Estate"
"Home Staging Tips"
Additionally, it's essential to choose relevant categories that are consistent with your brand identity and messaging. By organizing your pins into specific categories, potential clients will be able to browse through related content making their search process easier.
Using Keywords and Hashtags Effectively
One of the most important aspects of utilizing Pinterest for visual marketing is using keywords and hashtags effectively. When used properly, they can significantly increase visibility and engagement with your content. Researching and Choosing Keywords
To start, research popular keywords in your niche or industry to see what search terms people are using on Pinterest that relate to your business. You can use the search bar on Pinterest to find relevant keywords or related searches.
Once you have a list of potential keywords, choose ones that are specific enough to target your desired audience but not so niche that no one will be searching for them. For example, if you specialize in luxury real estate properties in New York City, some effective keywords could include "luxury homes NYC," "high-end real estate," or "exclusive properties."
Using Relevant Hashtags
Hashtags work similarly to keywords by helping users discover content related to specific topics. They also help categorize pins so they appear under the correct topic when searched.
When choosing hashtags, make sure they're relevant to both the pin and board it's being posted on. You can add up to 20 hashtags per pin but don't overdo it - only use those that are truly applicable.
Some examples of effective real estate-related hashtags include #realestateagent, #homesforsale, #dreamhome, and #propertylisting.
Incorporating Keywords into Descriptions
Incorporating chosen keywords into both board names and descriptions as well as individual pin titles and descriptions is crucial for SEO purposes on Pinterest.
For boards related specifically to luxury real estate in New York City mentioned earlier, appropriate names could be "Luxury Homes NYC" or "Exclusive Properties Manhattan." For individual pins within those boards corresponding with each keyword should contain descriptive titles such as “Beautiful Luxury Penthouse Apartment In Midtown Manhattan” which would then allow incorporation of other targeted keyphrases such as “Midtown,” “Manhattan,” “Luxury Apartment.”
In the description section of each pin, include a brief summary of what the image or article is about and incorporate relevant keywords in a natural way. This will help both Pinterest users and search engines understand what your content is all about.
Overall, effective use of keywords and hashtags on Pinterest can make a significant impact on the visibility and engagement of your real estate-related content. By researching popular keywords, using relevant hashtags, and incorporating them into board and pin descriptions you can increase traffic to your website while also establishing yourself as an authority in your niche.
Utilizing Pinterest's Advertising Options
Pinterest offers a variety of advertising options that can help real estate agents and brokers reach their target audience more effectively. One such option is Promoted Pins, which allows businesses to pay for increased visibility of their pins on users' feeds. There are several benefits to utilizing Pinterest's advertising options. Benefits of using Promoted Pins
One benefit of using Promoted Pins is the ability to increase brand awareness. By promoting your pins, you can get them in front of a larger audience, even those who do not follow your account yet. This can help build recognition for your brand and establish it as an authority in the industry. Another benefit is the ability to drive traffic to your website or landing page. When users click on a promoted pin, they will be directed to the designated URL, where they can learn more about your services or listings. This can ultimately lead to conversions and sales.
Lastly, Promoted Pins provide valuable insights into user behavior through analytics data. You can track metrics like impressions, engagements, clicks, and conversions to measure the effectiveness of your campaigns and adjust accordingly. Examples of effective ad campaigns
Effective ad campaigns on Pinterest often feature eye-catching visuals with clear messaging that resonates with the target audience. For example, a real estate agent could create a campaign featuring high-quality images showcasing beautiful properties in desirable locations with captions highlighting unique features or amenities.
Another strategy could be creating boards specifically tailored towards homebuyers' interests such as "Top 10 Most Beautiful Kitchens" or "5 Tips for First-Time Homebuyers." These boards aim at providing value-added content while subtly promoting listings offered by real estate agents or brokers.
Additionally collaborating with local businesses such as furniture stores or interior designers may also pave way for co-promotional opportunities leading up-to closing deals together via referral system amongst each other's customers/patrons thereby increasing business revenue streams mutually benefiting all parties involved.
How To Create Effective Ad Campaigns on Pinterest
To create effective ad campaigns on Pinterest, it's important to start with a clear objective. Whether your goal is to increase website traffic or generate leads, having a specific goal in mind will help you tailor your campaign accordingly.
Next, you should focus on creating high-quality visuals that are eye-catching and relevant. Use high-resolution images that showcase the best aspects of your listings and properties. Additionally, include descriptions with strong call-to-actions (CTAs) such as "Schedule A Visit Now" or "Learn More About This Property Today."
Furthermore consider targeting highly-engaged audiences who have shown interest in similar content by utilizing keywords related to real estate purchasing/selling trends within the geographical area they may be located at. Lastly measuring campaign performance is key when running an advertising campaign. Utilize analytical tools provided by Pinterest which tracks clicks generated via Promoted pins leading up-to conversion rates for scheduling future improvements/optimizations.
Increased Website Traffic and Lead Generation
Pinterest is a powerful visual marketing tool that real estate agents and brokers can use to increase website traffic and generate leads. By pinning visually appealing content on Pinterest, agents can drive potential clients to their website where they can showcase their properties and services. One of the benefits of using Pinterest for lead generation is that it allows users to link pins directly to website content. This means that when users click on a pin, they are taken directly to the agent or broker's website where they can explore further. Examples of Successful Lead Generation through Pinterest
Several real estate agencies have seen success in generating leads through Pinterest. For example, Redfin reports that 70% of its web traffic comes from social media platforms like Pinterest. Similarly, Coldwell Banker has seen an increase in referrals by 20% since incorporating Pinterest into their marketing strategy.
Linking Website Content
Linking pins back to your website is crucial for driving traffic and generating leads through Pinterest. When creating pins, include links back to relevant pages on your site such as property listings or service offerings pages. Additionally, make sure these landing pages have clear calls-to-action (CTAs) so visitors know what steps to take next.
Adding Effective Calls-to-Action
Adding effective calls-to-action increases the likelihood that visitors will become leads once they reach your site via a pinned image on Pinterest. CTAs should be clear and concise with specific instructions for how visitors should proceed next – whether it’s filling out a contact form or calling an agent directly.
Measuring Success Through Analytics
Measuring success is important for determining if your efforts on Pinterst are paying off in terms of increased web traffic and lead generation.The best way measure success is by tracking analytics related specificallyto Pinterst activity.For instance,pinterest offersits ownanalytics tools which provides valuable insightsinto engagement rates,numberof views,and clicks associatedwithpins.This data helps you evaluatehow well different strategies are working, allowing you to make changes and improve your results over time. In addition,you can also use third-party tools such as Google Analytics or Hootsuite to track metrics related to Pinterest activity on your website. By measuring the effectiveness of your Pinterest strategy, you can continue to optimize for success in terms of increased web traffic and lead generation. Conclusion
In conclusion, Pinterest has proven to be an incredibly powerful visual marketing tool for real estate agents and brokers. By utilizing the platform's unique features such as boards and pins, real estate professionals can showcase their properties in a visually appealing way that attracts potential buyers. Additionally, Pinterest's user base is largely made up of women, who are often the primary decision-makers when it comes to purchasing a home. This presents a huge opportunity for real estate agents to reach their target audience effectively. Therefore, we highly encourage all real estate professionals to consider incorporating Pinterest into their social media strategy and take advantage of its benefits in order to achieve success in the competitive world of real estate marketing. See Also
